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UEU » Journal » Magister Manajemen Posted by [email protected] at 05/07/2021 11:04:00 • 348 Views
MARKETING ANALYSIS OVER START-UP BUSINESS IN LIFESTYLE (COMBINING BARBERSHOP AND COFFEE SHOP) AT PT. JEEVA WORK CORPORATIONAnalisis Pemasaran Memulai Bisnis Gaya Hidup (Menggabungkan Barbershop dan Kedai Kopi) di PT. Perusahaan Kerja JeevaCreated by :
Mauritius Kurniawan ( 20170103134 ) Tantri Yanuar Rahmat Syah; Semerdanta Pusaka; Rhian Indradewa
Subject: | PEMASARAN BISNIS GAYA HIDUP | Alt. Subject : | MARKETING BUSINESS LIFESTYLE | Keyword: | Marketing Mix Jeeva Barber Coffee |
Description:
The phenomenon of changing the hair style and coffee shop has become a part of our lifestyle. Business
opportunities in both sectors are very large. In 2020, the barbershop market share is 52.65% or 74,921 people in
the area of West Java, with a population of 142,300 inhabitants. PT. Jeeva Work Corporation is a private
company in the Barbershop and coffee shop sector especially for men who are starting to try to be stylish and
more aware of their appearance by choosing stylish hairstyles. The company takes advantage of this opportunity
by establishing a premium barbershop business, which is provides technology to select hair mod els in the form
of menus with a remodeling application and provides rapid registration technology by developing an online
registration application, and equipped with coffee shop facilities under the brand of Jeeva Barber Coffee.
Date Create | : | 05/07/2021 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-11_1616 | Collection ID | : | 11_1616 |
Source : Journal of Multidisciplinary Academic Vol. 4, No. 1, 2020
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2021 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/marketing-analysis-over-startup-business-in-lifestyle-combining-barbershop-and-coffee-shop--at-pt-jeeva-work-corporation-20604.html
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UEU-Journal-20604-11_1616.pdf - 613 KB
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