MARKETING MIX STRATEGY IMPLEMENTATION FOR BUSINESS PLAN ATLH HOTEL

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 06/07/2021 10:22:02 • 446 Views

MARKETING MIX STRATEGY IMPLEMENTATION FOR BUSINESS PLAN ATLH HOTEL

Implementasi Strategi Bauran Pemasaran Business Plan di LH Hotel

Created by :
Jodi Widardi ( 20170103149 )
Tantri Yanuar Rahmat Syah; Rhian Indradewa; Semerdanta Pusaka

Subject:	STRATEGI PEMASARAN HOTEL
Alt. Subject :	STRATEGY MARKETING HOTEL
Keyword:	Marketing Mix 7P STP

Description:

Business in the field of hospitality services is indeed the main attraction for investors and entrepreneurs in starting a business. Hospitality is a business company that provides room accommodation for a place to rest. Usually the hospitality services those who come to go on vacation, meetings, or work. Hotel is one of the supporting factors of tourism to increasing the number of hotel populations makes hoteliers have to compete to make more value offered to customers from other hotels. It�s not only buildings and services offer ed also marketing factors also affect the success of the hotel business, including promotion, communication to the community through events and campaigns using digital marketing. Various existing hotels each have advantages, from building infrastructure, hotel functions, hotel location, services, to the theme they have. All of these factors are strengths and uniqueness that distinguish them from others. However, how to convey this uniqueness to the community is not an easy mission. There is a need for market research to determine existing needs and strategies for market penetration.

Date Create	:	06/07/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_1625
Collection ID	:	11_1625

Source :
Journal of Multidisciplinary Academic Vol. 3, No. 5, 2019

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/marketing-mix-strategy-implementation-for-business-plan-atlh-hotel-20629.html

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