THE IMPLEMENTATION OF MARKETING MIX STRATEGY FOR MEDICAL HAZARDOUS WASTE PROCESSING COMPANIES DURING COMPETITION EXISTING COMPANIES OVER PT. KELOLA LINGKUNGAN KITA

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 08/07/2021 01:15:19 • 486 Views

THE IMPLEMENTATION OF MARKETING MIX STRATEGY FOR MEDICAL HAZARDOUS WASTE PROCESSING COMPANIES DURING COMPETITION EXISTING COMPANIES OVER PT. KELOLA LINGKUNGAN KITA

Created by :
Loke Fristanto ( 20180103068 )
Tantri Yanuar Rahmat Syah ; Rhian Indradewa ; Diana Fajarwati

Subject:	LIMBAH MEDIS BERACUN
Alt. Subject :	MEDICAL WASTE INDONESIA
Keyword:	SWOT STP MARKETING MIX AND NICE

Alt. Description

The increasing production of B3 medical waste produced in Indonesia has not been accompanied by the growth of B3 medical waste processing companies. There are less than 10 companies that offer B3 medical waste treatment services in Indonesia, with big names companies such as WASTEC, PLIB and Java Medivest was being the main players in this industry. In this study, we discuss the NICE (Networking, Interaction, Common Interest, Experience) concept of the marketing mix, how to operate, where the business will go, and who should be involved in PT. Kelola Lingkungan Kita, B3 medical waste processing company in Indramayu Regency, West Java, Indonesia. The implementing a marketing strategy starts with analyzing the overall situation of the company. The company must perform a SWOT (Strength, Weakness, Opportunity, Threat) analysis on the company. Apart from SWOT, Segmenting, Positioning is also needed to classify the market to be targeted. In this paper, SWOT analysis can be used to understand the company s business mechanism to become a better and also competitive condition for company strength and to prevent threats.

Date Create	:	08/07/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_1651
Collection ID	:	11_1651

Source :
Journal of Multidisciplinary Academic Vol. 4, No. 6, 2020

Relation Collection:
Civitas Akademika Universitas Esa Unggul

Coverage :
Fakultas Ekonomi dan Bisnis

Rights :
@2021 Peprustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-implementation-of-marketing-mix-strategy-for-medical-hazardous-waste-processing-companies-during-competition-existing-companies-over-pt-kelola-lingkungan-kita-20675.html

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