RELATIONSHIP BETWEEN E-COMMERCE WEBSITE AND PRODUCT QUALITY OVER CUSTOMER SATISFACTION

UPT. PERPUSTAKAAN Universitas Esa Unggul Kampus Emas UEU - Jakarta Barat
Phone	:	021-5674223, ext 282
Fax	:
E-mail	:	[email protected]
Website	:	http://library.esaunggul.ac.id
Support (Customer Service) :
[email protected]

Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:

LIVE SUPPORT

Astrid Chrisafi

! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely

Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

UEU » Journal » Magister Manajemen
Posted by [email protected] at 03/11/2021 10:45:08 • 973 Views

RELATIONSHIP BETWEEN E-COMMERCE WEBSITE AND PRODUCT QUALITY OVER CUSTOMER SATISFACTION

Hubungan Antara Situs Web E-Commerce dan Kualitas Produk Terhadap Kepuasan Pelanggan

Created by :
Kiki ( 20180103110 )
Tantri Yanuar Rahmat Syah; Rina Anindita

Subject:	PEMASARAN DIGITAL KONSUMEN
Alt. Subject :	MARKETING DIGITAL CONSUMER
Keyword:	Product Quality Customer Satisfaction E-Commerce Website

Description:

This study aimed to analyse the effect of E-commerce website and product quality to customer satisfaction. In this study, the analysis was done partially to see the effect of E-commerce website to customer satisfaction also product quality over customer satisfaction and simultaneously analyse e-commerce website with product quality to customer satisfaction. This study we use analysis Structural Equation Modelling (SEM) methods to analyse customer satisfaction. Here, the data observation was collected by questionnaire with 124 respondents in e-commerce website. The sampling technique was used based on willingness to be correspondent. From the analysis results, we obtain a significant influence between the variables simultaneously website between E-commerce and product quality to customer satisfaction. Partially have a positive and significant influence between the variables of E-commerce website to customer satisfaction. The variable quality of the product is partially positive and significant impact on customer satisfaction. Increased E-commerce website services and product quality must be continued and intensified by the provider to give satisfaction to the consumer.

Date Create	:	03/11/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_2003
Collection ID	:	11_2003

Source :
Journal of Multidisciplinary Academic Vol. 4, No.3, 2020

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/relationship-between-ecommerce-website-and-product-quality-over-customer-satisfaction-22377.html

[ Free Download - Free for All ]