INTERPERSONAL TRUST IMPACT ON MODERATE CUSTOMER SATISFACTION BY PRODUCT QUALITY AND BRAND IMAGE

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 03/11/2021 10:50:38 • 329 Views

INTERPERSONAL TRUST IMPACT ON MODERATE CUSTOMER SATISFACTION BY PRODUCT QUALITY AND BRAND IMAGE

Kepercayaan Interpersonal Berdampak pada Kepuasan Pelanggan Sedang Berdasarkan Kualitas Produk dan Citra Merek

Created by :
Aloysia Pranata ( 20180103014 )
Tantri Yanuar Rahmat Syah; Rina Anindita

Subject:	PEMASARAN PELANGGAN BISNIS
Alt. Subject :	MARKETING CUSTOMER BUSINESS
Keyword:	Interpersonal Trust Customer Satisfaction Product Quality and Brand Image

Description:

Consumer satisfaction needs to be considered by company management due to affected by company s turnover. Consumer satisfaction appeased to buy a product because value factors that encourages this desire. This is evident from a several studies has been successful to show a significant influence of interpersonal trust on customer satisfaction which is also influenced by product quality and brand image. Previous Thus, in this study aims to analyze the effect of interpersonal trust on consumer satisfaction which is moderated by product quality and brand image. Here, we use ANOVA univariate analysis and using 120 respondents as in 2018. The result shows a interpersonal trust will increase customer satisfaction with a high interpersonal that a moderated by high product quality will increase by customer satisfaction, high interpersonal trust, and high brand image will increase customer satisfaction.

Date Create	:	03/11/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_2004
Collection ID	:	11_2004

Source :
Journal of Multidisciplinary Academic Vol. 4, No. 1, 2020

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/interpersonal-trust-impact-on-moderate-customer-satisfaction-by-product-quality-and-brand-image-22378.html

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