CUSTOMER BRAND ENGAGEMENT IN RELATIONSHIP QUALITY AND BRAND LOYALTY DURING PANDEMIS IN THE FIELD OF COMMUNICATION TECHNOLOGY AND COMMUNICATION

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 24/03/2022 10:59:52 • 312 Views

CUSTOMER BRAND ENGAGEMENT IN RELATIONSHIP QUALITY AND BRAND LOYALTY DURING PANDEMIS IN THE FIELD OF COMMUNICATION TECHNOLOGY AND COMMUNICATION

Created by :
Desi Hasri Liayanti ( 20190103158 )
Tantri Yanuar Rahmat Syah, Rhian Indradewa, Primasatria Edastama

Subject:	PEMASARAN PANDEMI
Alt. Subject :	MARKETING PANDEMIC
Keyword:	Customer involvement self brand image congruity brand familiarity customer brand engagement relationship quality brand loyalty

Date Create	:	24/03/2022
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Journal-11_2504
Collection ID	:	11_2504

Source :
American International Journal of Business Management (AIJBM) Volume 5, Issue 02 (February-2022), PP 59-67

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/customer-brand-engagement-in-relationship-quality-and-brand-loyalty-during-pandemis-in-the-field-of-communication-technology-and-communication-24313.html

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