THE EFFECT OF CELEBRITY ENDORSEMENT CREDIBILITY ON PURCHASE INTENTION IN PREMIUM PRICE FOOD

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UEU » Journal » Manajemen
Posted by [email protected] at 12/04/2022 15:26:37 • 310 Views

THE EFFECT OF CELEBRITY ENDORSEMENT CREDIBILITY ON PURCHASE INTENTION IN PREMIUM PRICE FOOD

Created by :
Hafifah Rahmanisah ( 20180101240 )
Jul Aidil Fadli

Subject:	STRATEGI PEMASARAN PERIKLANAN
Alt. Subject :	MARKETING STRATEGY ADVERTISING
Keyword:	Celebrity Endorsement Credibility Purchase Intention Premium Price

Date Create	:	12/04/2022
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Journal-11_2577
Collection ID	:	11_2577

Source :
Jurnal Terapan Manajemen dan Bisnis Volume 8 Number 1 March 2022. Page 12-28

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-effect-of-celebrity-endorsement-credibility-on-purchase-intention-in-premium-price-food-24656.html

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