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UEU » Journal » Advertising Posted by ayudya@esaunggul.ac.id at 21/06/2022 16:18:26 • 51 Views
IMPLEMENTATION OF MARKETING MIX AND RELATIONSHIP MARKETING ON PD KARYA BEARING MOTOR, BEKASICreated by :
Gillian Darmawaan ( 20170501007 ) Heriyanti
Subject: | STRATEGI PEMASARAN BISNIS | Alt. Subject : | STRATEGY MARKETING BUSINESS | Keyword: | marketing mix relationship marketing PD Karya Bearing Motor
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Description:
Companies in doing marketing need proper strategy so as to be firms operating in the fields of
services of non-services develop and occupying a position is best to maximize resources.
Marketing mix is marketing strategy used by PD Karya Bearing Motor in developing their
business, covering product, price, place and promotion. The implementation of marketing mix
and relationship marketing activity can support the development of each other all of the
company business. In its implementation PD Karya Bearing Motor has implemented the mix
marketing strategy in the marketing of spareparts motor vehicle although there are still not
maximum such as the implementation of the high promotion only rely on word of mouth and
system users online that has not yet been optimized used. In their relation marketing PD Karya
Bearing Motor to provide the best service and supplies, the factors that must be taken care of
by the company in relationship marketing is the belief, commitment, communication and the
handling of conflict. These factors have applied. PD Karya Bearing Motor in enhancing good
relations with customers. This methodology applied qualitative research methodology approach
a case study. The purpose of this research is wanting to know how the implementation of
marketing mix and relationship marketing at PD Karya Bearing Motor. The result is PD Karya
Bearing Motor marketing continue to grow as proven from customers using the product PD
Karya Bearing Motor already reached to Sulawesi, PD Karya Bearing Motor to provide
Products and services tried to satisfy customers, In the hope of PD Karya Bearing Motor
product can serve or reach the whole country and international.
Date Create | : | 21/06/2022 | Type | : | Text | Format | : | pdf | Language | : | English | Identifier | : | UEU-Journal-11_2900 | Collection ID | : | 11_2900 |
Source : Literatus International Socio-Cultural Scientific Journal Vol. 3 No. 2 (2021)
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/implementation-of-marketing-mix-and-relationship-marketing-on-pd-karya-bearing-motor-bekasi-25731.html
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UEU-Journal-25731-11_2900.pdf - 1089 KB UEU-Journal-25731-11_2900 IND.pdf - 1108 KB
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[ Link of Contents]
- IMPLEMENTATION OF MARKETING MIX AND RELATIONSHIP MARKETING ON PD KARYA BEARING MOTOR, BEKASI
https://journal.neolectura.com/index.php/Literatus/article/view/511
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