CONSUMER PRODUCT INVOLVEMENT, ATTITUDE AND COGNITION TOWARDS AD, AND PERCEIVED VALUE CONCERNING PURCHASE INTENTIONS

UPT. PERPUSTAKAAN Universitas Esa Unggul Kampus Emas UEU - Jakarta Barat
Phone	:	021-5674223, ext 282
Fax	:
E-mail	:	[email protected]
Website	:	http://library.esaunggul.ac.id
Support (Customer Service) :
[email protected]

Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:

LIVE SUPPORT

Astrid Chrisafi

! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely

Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

UEU » Journal » Magister Manajemen
Posted by [email protected] at 23/09/2022 11:53:15 • 304 Views

CONSUMER PRODUCT INVOLVEMENT, ATTITUDE AND COGNITION TOWARDS AD, AND PERCEIVED VALUE CONCERNING PURCHASE INTENTIONS

Created by :
Yosephine Hannie Wirya ( 20190103194 )

Subject:	IKLAN PEMBELIAN KONSUMEN
Alt. Subject :	ADVERTISING PURCHASE COMSUMER
Keyword:	Advertising effectiveness ad cognition attitude towards advertising consumer product involvement perceived value purchase intention

Date Create	:	23/09/2022
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Journal-11_3220
Collection ID	:	11_3220

Source :
Jurnal Dinamika Manajemen, 13 (2) 2022, 173-184

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/consumer-product-involvement-attitude-and-cognition-towards-ad-and-perceived-value-concerning-purchase-intentions-26416.html

[ Free Download - Free for All ]

...No Files...

[ FullText Content - Please, register first ]

...No Files...

[ Link of Contents]