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UEU » Journal » Manajemen Posted by [email protected] at 30/09/2023 09:59:14 • 271 Views
PENGARUH UTILITARIAN VALUE, HEDOONIC VALUE, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIANCreated by :
Muhammad Alfiansyah ( 20190101003 ) RA Nurlinda (0324047005)
Subject: | PEMBELIAN PERILAKU KONSUMEN CITRA MEREK | Alt. Subject : | PURCHASE CONSUMER BEHAVIOR CONSUMER INTEREST | Keyword: | Utilitarian value Hedonic value Brand image Purchase decision |
Date Create | : | 30/09/2023 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-11_4208 | Collection ID | : | 11_4208 |
Source : JRIME : JURNAL RISET MANAJEMEN DAN EKONOMI, Vol.1, No.4, Oktober 2023
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Unversitas Esa Unggul
Rights : @2023 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-utilitarian-value-hedoonic-value-citra-merek-terhadap-keputusan-pembelian-30803.html
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[ Link of Contents]
- JRIME : JURNAL RISET MANAJEMEN DAN EKONOMI
https://jurnal.itbsemarang.ac.id/index.php/JRIME/article/view/798/749
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