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UEU » Journal » Manajemen
Posted by [email protected] at 20/07/2024 10:04:06  •  177 Views


PENGARUH RELATIONSHIP MARKETING DAN PLAYFULNESS TERHADAP BRAND RESONANCE DIMEDIASI OLEH ELECTRONIC WORD OF MOUTH TERHADAP BUKU IMPOR

Created by :
Hendricho Leonard Sihombing ( 20190101384 )
Dodi Ria Atmaja (0301098703)



SubjectPEMASARAN
RESONANSI MEREK
BUKU IMPOR
Alt. Subject MARKETING
IMPORTED BOOKS
CUSTOMER LOYALTY
Keywordrelationship marketing
electronic word of mouth
brand resonance
dan playfulness
Date Create:20/07/2024
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_5069
Collection ID:11_5069


Source :
Journal of Advances in Digital Business and Entrepreneurship, Vol. 03, No. 01, Maret 2024

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-relationship-marketing-dan-playfulness-terhadap-brand-resonance-dimediasi-oleh-electronic-word-of-mouth-terhadap-buku-impor-34423.html




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[ Link of Contents]
  1. Journal of Advances in Digital Business and Entrepreneurship
    https://intropublicia.org/index.php/jadbe/article/view/127/98

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brand , brand resonance , dan , dan playfulness , electronic , electronic word of mouth , marketing , mouth , of , playfulness , relationship , relationship marketing , resonance , word



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