DETERMINANTS OF PURCHASE INTENTION ON TIKTOK AS AN E-WOM PLATFORM

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UEU » Journal » Manajemen
Posted by [email protected] at 25/05/2025 18:59:24 • 52 Views

DETERMINANTS OF PURCHASE INTENTION ON TIKTOK AS AN E-WOM PLATFORM

Created by :
Siti Mariam (0325037001) ; Rizka Diah Agustia (20200101281) ; Abdul Haeba Ramli ( 0920077203 )

Subject:	PEMASARAN MEDIA SOSIAL INDUSTRI KOSMETIK
Alt. Subject :	MARKETING SOCIAL MEDIA COSMETIC INDUSTRY
Keyword:	E-WOM information usefulness information adoption piurcjhase intention TikTok Wardah Cosmetics

Date Create	:	25/05/2025
Type	:	Text
Format	:	Fullteks artikel
Language	:	Indonesian
Identifier	:	UEU-Journal-11_5575
Collection ID	:	11_5575

Source :
Jurnal Ilmiah Manajemen Kesatuan, Vol. 13, No. 3, Mei 2025, pp: 1303-1320

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2025 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/determinants-of-purchase-intention-on-tiktok-as-an-ewom-platform-39006.html

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