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UEU » Journal » Manajemen
Posted by [email protected] at 25/05/2025 19:30:28  •  44 Views


MARKETING MIX ANALYSIS REGARDING CUSTOMER INTENTION TO PURCHASE AT COFFEE SHOP PREMIUM

Created by :
Alyssa Maharani (20200101012) ; Tantri Yanuar R Syah ( 0310018004 )



SubjectSTRATEGI PEMASARAN
PERILAKU KONSUMEN
KEPUTUSAN PEMBELIAN
Alt. Subject MARKETING STRATEGY
CONSUMER BEHAVIOR
PURCHASE DECISION
KeywordMarketing Mix
Theory of Planned Behavior
Value
Intention to Purchase
Date Create:25/05/2025
Type:Text
Format:Fullteks artikel
Language:English
Identifier:UEU-Journal-11_5577
Collection ID:11_5577


Source :
Jurnal Ilmiah Manajemen Kesatuan, Vol. 12, No. 6, November 2024, pp: 2509-2516

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2025 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/marketing-mix-analysis-regarding-customer-intention-to-purchase-at-coffee-shop-premium-39008.html




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[ Link of Contents]
  1. Jurnal Ilmiah Manajemen Kesatuan
    https://jurnal.ibik.ac.id/index.php/jimkes/article/view/2846/2071

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Behavior , Intention , Intention to Purchase , Marketing , Marketing Mix , Mix , Planned , Purchase , Theory , Theory of Planned Behavior , Value , of , to



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