THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE ON CONSUMER ATTITUDES

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UEU » Journal » Magister Manajemen
Posted by [email protected] at 31/05/2025 15:46:35 • 27 Views

THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE ON CONSUMER ATTITUDES

Created by :
Indra Wijaya (20210103052) ; Triyono Arief Wahyudi ( 0329036701 )

Subject:	STRATEGI PEMASARAN PERILAKU KONSUMEN PEMBELIAN
Alt. Subject :	MARKETING STRATEGY CONSUMER BEHAVIOR PURCHASE
Keyword:	Brand Image Product Quality Price Consumer Attitudes Gender and Repurchase Intention

Date Create	:	31/05/2025
Type	:	Text
Format	:	Fullteks artikel
Language	:	English
Identifier	:	UEU-Journal-11_5589
Collection ID	:	11_5589

Source :
Jurnal Ilmiah Manajemen Kesatuan, Volume 12, Number 2, Mei 2024, pp: 405-416

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2025 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/the-effect-of-brand-image-product-quality-and-price-on-consumer-attitudes-39047.html

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