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UEU » Journal » Public Relation
Posted by [email protected] at 06/01/2015 16:10:14  •  475 Views


EVENT SEBAGAI AJANG PROMOSI BAGI PERUSAHAN JASA (KASUS UNTUNG BELIUNG BRITAMA BRI)

Created by :
Nurul Awaliah ( none )



SubjectPROMOSI
CITRA PERUSAHAAN
Alt. Subject PROMOTION
CORPORATE IMAGE
Keywordpengetahuan
minat
event

Description:

Media berpromosi bagi perusahaan sangat ditentukan oleh selektifitas pemilihan media yang tepat bagi produk yang dihasilkan dimana media yang dipilih harus dapat memberikan value bagi perusahaan baik terhadap citra perusahaan maupun citra produk. Pengetahuan calon nasabah atau pengunjung pada event tersebut sangat menentukan terhadap suksesnya media promosi tersebut untuk memunculkan minat. Dan melalui pemilihan tema yang tepat dari sebuat event akan mampu menempatkan produk dan citra perusahaan jasa terutama dalam tingkat persaingan yang semakin tinggi.

Date Create:06/01/2015
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-JK090112_AWA
Collection ID:JK090112_AWA


Source :
Jurnal Komunikologi Volume 9, Nomor 1, Maret 2012

Relation Collection:
Puspen Jurnal UEU

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
[email protected] Puspen Jurnal UEU


Publication URL :
https://digilib.esaunggul.ac.id/event-sebagai-ajang-promosi-bagi-perusahan-jasa-kasus-untung-beliung-britama-bri-4525.html




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