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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 20/02/2018 12:04:04  •  400 Views


PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KUKU BIMA ENER-G NON CAIR (STUDI KASUS PADA KONSUMEN KUKU BIMA ENER-G NON CAIR DI WILAYAH PETAMBURAN JAKARTA PUSAT)

Created by :
HENDRA RENALDY ( 201311093 )



SubjectMEREK
PRODUK
PEMBELIAN
Alt. Subject BRANDS
PRODUCTS
PURCHASE
Keywordcitra merek
harga
kualitas produk
keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek, Harga, dan Kualitas Produk, terhadap Keputusan Pembelian Kuku Bima Ener-G Non Cair di wilayah Petamburan, Jakarta Pusat. Teknik analisis data menggunakan analisis regresi linier berganda. Sampel yang diambil sebanyak 100 Responden yakni konsumen yang membeli dan mengkonsumsi Kuku Bima Ener-G Non Cair. Penentuan sampel dengan teknik Purposive Sampling. Berdasarkan hasil penelitian dapat disimpulkan bahwa Citra Merek berpengaruh positif dan berpengaruh signifikan terhadap Keputusan Pembelian Kuku Bima Ener-G Non Cair di wilayah Petamburan, Jakarta Pusat. Harga berpengaruh positif dan berpengaruh signifikan terhadap Keputusan Pembelian Kuku Bima EnerG Non Cair di wilayah Petamburan, Jakarta Pusat. Kualitas Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian Kuku Bima Ener-G Non Cair di wilayah Petamburan, Jakarta Pusat. Variabel yang dominan berpengaru adalah Citra Merek terhadap keputusan pembelian Kuku Bima Ener-G Non Cair di wilayah Petamburan, Jakarta Pusat.

Date Create:20/02/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311093
Collection ID:201311093


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-kualitas-produk-terhadap-keputusan-pembelian-kuku-bima-energ-non-cair-studi-kasus-pada-konsumen-kuku-bima-energ-non-cair-di-wilayah-petamburan-jakarta-pusat-9811.html




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citra , citra merek , harga , keputusan , keputusan pembelian , kualitas , kualitas produk , merek , pembelian , produk



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