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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 20/02/2018 12:04:04 • 400 Views
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KUKU BIMA ENER-G NON CAIR
(STUDI KASUS PADA KONSUMEN KUKU BIMA ENER-G NON CAIR DI WILAYAH PETAMBURAN JAKARTA PUSAT)Created by :
HENDRA RENALDY ( 201311093 )
Subject: | MEREK PRODUK PEMBELIAN | Alt. Subject : | BRANDS PRODUCTS PURCHASE | Keyword: | citra merek harga kualitas produk keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek, Harga, dan Kualitas Produk, terhadap Keputusan Pembelian Kuku Bima Ener-G Non Cair di wilayah Petamburan, Jakarta Pusat. Teknik analisis data menggunakan analisis regresi linier berganda. Sampel yang diambil sebanyak 100 Responden yakni konsumen yang membeli dan mengkonsumsi Kuku Bima Ener-G Non Cair. Penentuan sampel dengan teknik Purposive Sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa Citra Merek berpengaruh positif dan berpengaruh signifikan terhadap Keputusan Pembelian Kuku Bima Ener-G Non Cair di wilayah Petamburan, Jakarta Pusat. Harga berpengaruh positif dan berpengaruh signifikan terhadap Keputusan Pembelian Kuku Bima EnerG Non Cair di wilayah Petamburan, Jakarta Pusat. Kualitas Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian Kuku Bima Ener-G Non Cair di wilayah Petamburan, Jakarta Pusat. Variabel yang dominan berpengaru adalah Citra Merek terhadap keputusan pembelian Kuku Bima Ener-G Non Cair di wilayah Petamburan, Jakarta Pusat.
Date Create | : | 20/02/2018 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201311093 | Collection ID | : | 201311093 |
Source : Undergraduate Theses of Management
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2018
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-kualitas-produk-terhadap-keputusan-pembelian-kuku-bima-energ-non-cair-studi-kasus-pada-konsumen-kuku-bima-energ-non-cair-di-wilayah-petamburan-jakarta-pusat-9811.html
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