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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 14/02/2018 11:09:15 • 424 Views
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEDAK WAJAH MEREK VIVA
(STUDI KASUS DI WILAYAH KUNCIRAN, TANGERANG)Created by :
NOVIA NURUL AINY ( 201311106 )
| Subject: | MEREK
PRODUK
PEMBELIAN | | Alt. Subject : | BRANDS
PRODUCTS
PURCHASE | | Keyword: | citra merek
harga
kualitas produk
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui ada tidaknya Pengaruh Citra
Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Bedak
Wajah Merek Viva di Wilayah Kunciran, Tangerang. Teknik analisis data
menggunakan analisis regresi linier berganda. Sampel yang diambil sebanyak 100
responden yaitu konsumen yang membeli dan menggunakan bedak wajah merek
Viva. Penentuan Sampel dengan teknik purposive sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa Citra Merek tidak
berpengaruh positif terhadap Keputusan Pembelian Produk Bedak Wajah Merek
Viva di Wilayah Kunciran, Tangerang. Harga berpengaruh positif terhadap
Keputusan Pembelian Produk Bedak Wajah Merek Viva di Wilayah Kunciran,
Tangerang. Kualitas Produk berpengaruh positif terhadap Keputusan Pembelian
Produk Bedak Wajah Merek Viva di Wilayah Kunciran, Tangerang. Variabel
yang paling dominan berpengaruh adalah Harga terhadap Keputusan Pembelian
Produk Bedak Wajah Merek Viva di Wilayah Kunciran, Tangerang.
| Date Create | : | 14/02/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311106 | | Collection ID | : | 201311106 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-kualitas-produk-terhadap-keputusan-pembelian-produk-bedak-wajah-merek-vivastudi-kasus-di-wilayah-kunciran-tangerang-9784.html
[ Free Download - Free for All ]
 UEU-Undergraduate-9784-COVER.Image.Marked.pdf - 225 KB- UEU-Undergraduate-9784-LEMBAR PENGESAHAN.Image.Marked.pdf - 366 KB
- UEU-Undergraduate-9784-LEMBAR PERSETUJUAN.Image.Marked.pdf - 331 KB
- UEU-Undergraduate-9784-ABSTRAK.Image.Marked.pdf - 279 KB
- UEU-Undergraduate-9784-KATA PENGANTAR.Image.Marked.pdf - 479 KB
- UEU-Undergraduate-9784-DAFTAR ISI.Image.Marked.pdf - 294 KB
- UEU-Undergraduate-9784-DAFTAR PUSTAKA.Image.Marked.pdf - 225 KB
- UEU-Undergraduate-9784-LAMPIRAN.Image.Marked.pdf - 1898 KB
- UEU-Undergraduate-9784-BABI.Image.Marked.pdf - 402 KB
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1. UEU-Undergraduate-9784-BABII.Image.Marked.pdf - 500 KB
2. UEU-Undergraduate-9784-BABIII.Image.Marked.pdf - 399 KB
3. UEU-Undergraduate-9784-BABIV.Image.Marked.pdf - 529 KB
4. UEU-Undergraduate-9784-BABV.Image.Marked.pdf - 234 KB
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