 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 29/11/2018 15:14:53 • 544 Views
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TAS CHARLES & KEITH (STUDI KASUS DI WILAYAH KEBON JERUK, JAKARTA BARAT)Created by :
FITRI OKTAVIANI ( 201411041 )
| Subject: | PRODUK
MEREK
KONSUMEN | | Alt. Subject : | PRODUCTS
BRANDS
CONSUMERS | | Keyword: | kualitas produk
citra merek
promosi dan keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk, Citra Merek, dan Promosi terhadap Keputusan Pembelian Tas Charles & Keith di Wilayah Kebon Jeruk, Jakarta Barat. Teknik analisis regesi linier berganda. Sampel yang diambil sebanyak 150 responden yakni seluruh konsumen yang pernah membeli dan menggunakan tas Charles & Keith. penentuan sampel dengan teknik non probability sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian Tas Charles & Keith (b) Citra Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian tas Charles & Keith (c) Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian tas Charles & Keith (d) Kualitas Produk, Citra Merek, dan Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian tas Charles & Keith (e) Citra Merek merupakan variabel paling dominan yang berpengaruh terhadap Keputusan Pembelian tas Charles & Keith di wilayah Kebon Jeruk, Jakarta Barat.
| Date Create | : | 29/11/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411041 | | Collection ID | : | 201411041 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-citra-merek-dan-promosi-terhadap-keputusan-pembelian-tas-charles--keith-studi-kasus-di-wilayah-kebon-jeruk-jakarta-barat-12012.html
[ Free Download - Free for All ]
 UEU-Undergraduate-12012-COVER.Image.Marked.pdf - 244 KB- UEU-Undergraduate-12012-LEMBAR PENGESAHAN.Image.Marked.pdf - 252 KB
- UEU-Undergraduate-12012-LEMBAR PERSETUJUAN.Image.Marked.pdf - 249 KB
- UEU-Undergraduate-12012-KATA PENGANTAR.Image.Marked.pdf - 490 KB
- UEU-Undergraduate-12012-ABSTRAK.Image.Marked.pdf - 305 KB
- UEU-Undergraduate-12012-DAFTAR ISI.Image.Marked.pdf - 420 KB
- UEU-Undergraduate-12012-DAFTAR TABEL, GAMBAR, LAMPIRAN.Image.Marked.pdf - 412 KB
- UEU-Undergraduate-12012-DAFTAR PUSTAKA.Image.Marked.pdf - 506 KB
- UEU-Undergraduate-12012-LAMPIRAN 1 & 2.Image.Marked.pdf - 578 KB
- UEU-Undergraduate-12012-LAMPIRAN 3.Image.Marked.pdf - 674 KB
- UEU-Undergraduate-12012-LAMPIRAN 4.Image.Marked.pdf - 650 KB
- UEU-Undergraduate-12012-LAMPIRAN 5.Image.Marked.pdf - 1722 KB
- UEU-Undergraduate-12012-LAMPIRAN 6.Image.Marked.pdf - 642 KB
- UEU-Undergraduate-12012-LAMPIRAN 7.Image.Marked.pdf - 519 KB
- UEU-Undergraduate-12012-LAMPIRAN 8.Image.Marked.pdf - 309 KB
- UEU-Undergraduate-12012-LAMPIRAN 9.Image.Marked.pdf - 343 KB
- UEU-Undergraduate-12012-BAB 1.Image.Marked.pdf - 654 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-12012-BAB2.Image.Marked.pdf - 656 KB
2. UEU-Undergraduate-12012-BAB3.Image.Marked.pdf - 515 KB
3. UEU-Undergraduate-12012-BAB4.Image.Marked.pdf - 630 KB
4. UEU-Undergraduate-12012-BAB5.Image.Marked.pdf - 421 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
      
 Visitors Today : 2
 Total Visitor : 1969966
Hits Today : 121130
Total Hits : 152804714
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
