 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 09/11/2018 17:12:20 • 451 Views
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK SMARTPHONE IPHONECreated by :
AKMAL SAPUTRA ( 201411111 )
| Subject: | PRODUK
PEMBELI
GADGET | | Alt. Subject : | PRODUCTS
BUYERS
GADGET | | Keyword: | kualitas produk
harga
citra merek dan keputusan pembelian |
Description:
Penelitian bertujuan untuk mengetahui pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian melalui Citra Merek konsumen iPhone. Kualitas Produk dan Harga menjadi variabel Independen, Citra Merek menjadi varibel Intervening sedangkan Keputusan Pembelian menjadi variabel dependen. Metode analisis dalam penelitian ini menggunakan Analisis Path. Alat ukur yang digunakan adalah Uji Validitas, Uji Reliabilitas dan Path. Jumlah sampel dalam penelitian ini sebanyak 110 responden yang merupakan konsumen iPhone. Hasil ini menunjukkan adanya pengaruh Kualitas Produk terhadap Citra Merek, Harga terhadap Citra Merek, Kulitas Produk terhadap Keputusan Pembelian, Harga terhadap Keputusan Pembelian, dan adanya pengaruh secara tidak langsung Kualitas Produk terhadap Keputusan Pembelian melalui Citra Merek, selanjutnya pengaruh Harga terhadap Keputusan Pembelian melalui Citra merek. Citra Merek memiliki kekuatan sebagai variabel Intervening.
| Date Create | : | 09/11/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411111 | | Collection ID | : | 201411111 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-melalui-citra-merek-smartphone-iphone-11802.html
[ Free Download - Free for All ]
 UEU-Undergraduate-11802-Cover.Image.Marked.pdf - 145 KB- UEU-Undergraduate-11802-Lembar Pengesahan.Image.Marked.pdf - 424 KB
- UEU-Undergraduate-11802-Lembar Persetujuan.Image.Marked.pdf - 466 KB
- UEU-Undergraduate-11802-Kata Pengantar.Image.Marked.pdf - 375 KB
- UEU-Undergraduate-11802-Abstrak.Image.Marked.pdf - 269 KB
- UEU-Undergraduate-11802-Daftar Isi.Image.Marked.pdf - 316 KB
- UEU-Undergraduate-11802-Daftar Pustaka.Image.Marked.pdf - 391 KB
- UEU-Undergraduate-11802-Lampiran.Image.Marked.pdf - 2890 KB
- UEU-Undergraduate-11802-Bab I.Image.Marked.pdf - 544 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-11802-BabII.Image.Marked.pdf - 562 KB
2. UEU-Undergraduate-11802-BabIII.Image.Marked.pdf - 625 KB
3. UEU-Undergraduate-11802-BabIV.Image.Marked.pdf - 985 KB
4. UEU-Undergraduate-11802-BabV.Image.Marked.pdf - 281 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
      
 Visitors Today : 3
 Total Visitor : 1970007
Hits Today : 61095
Total Hits : 154571903
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
