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UEU » Undergraduate Theses » Manajemen
Posted by syntizakkiyahbarid@gmail.com at 21/01/2019 12:41:40  •  199 Views


PENGARUH HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING MELALUI SHOPPING LIFESTYLE SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA CARREFOUR CABANG PURI KEMBANGAN, JAKARTA BARAT)

Created by :
SITI TAHYATI ( 201411178 )



SubjectMOTIVASI
GAYA HIDUP
PEMBELI
Alt. Subject MOTIVATION
LIFESTYLE
BUYER
Keywordhedonic shopping motivation
impulse buying
dan shopping lifestyle

Description:

Penelitian ini bertujuan untuk Pengaruh hedonic shopping motivation terhadap impulse buying melalui shopping lifestyle sebagai variabel intervening (Studi Kasus Pada Carrefour Cabang Puri Kembangan, Jakarta Barat). Data sampel yang digunakan dalam penelitian ini berjumlah 115 responden yang diperoleh pengambilannya melalui teknik non-probability sampling dengan purposive sampling dan dianalisis menggunakan path analysis. Hasil dan temuan dalam penelitian ini menunjukkan bahwa hedonic shopping motivation berpengaruh signifikan terhadap shopping lifestyle dan shopping lifestyle berpengaruh signifikan terhadap impulse buying, sedangkan hedonic shopping motivation berpengaruh signifikan terhadap impulse buying. Dengan demikian hedonic shopping motivation yang diterapkan oleh Carrefour Cabang Puri Kembangan, Jakarta Barat berpengaruh terhadap impulse buying dengan shopping lifestyle sebagai variabel intervening. Hasil penelitian menunjukan bahwa hedonic shopping motivation berpengaruh positif dan signifikan terhadap impulse buying, selanjutanya hedonic shopping motivation dan shopping lifestyle berpengaruh positif dan signifikan terhadap impulse buying. Untuk penelitian ini, variabel shopping lifestyle memiliki pengaruh yang lebih besar antara hedonic shopping motivation terhadap impulse buying melalui shopping lifestyle. Berdasarkan hasil penelitian ini, Carrefour harus meningkatkan hedonic shopping motivation dan shopping lifestyle agar dapat membentuk impulse buying pada pelanggan.

Date Create:21/01/2019
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411178
Collection ID:201411178


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2019


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-hedonic-shopping-motivation-terhadap-impulse-buying-melalui-shopping-lifestyle-sebagai-variabel-intervening--studi-kasus-pada-carrefour-cabang-puri-kembangan-jakarta-barat-12141.html




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  1.  UEU-Undergraduate-12141-COVER..Image.Marked.pdf - 161 KB
  2.  UEU-Undergraduate-12141-LEMBAR PENGESAHAN.Image.Marked.pdf - 431 KB
  3.  UEU-Undergraduate-12141-LEMBAR PERSETUJUAN.Image.Marked.pdf - 416 KB
  4.  UEU-Undergraduate-12141-KATA PENGANTAR.Image.Marked.pdf - 429 KB
  5.  UEU-Undergraduate-12141-ABSTRAK.Image.Marked.pdf - 373 KB
  6.  UEU-Undergraduate-12141-DAFTAR ISI.Image.Marked.pdf - 274 KB
  7.  UEU-Undergraduate-12141-DAFTAR PUSATAKA.Image.Marked.pdf - 379 KB
  8.  UEU-Undergraduate-12141-LAMPIRAN-LAMPIRAN.Image.Marked.pdf - 3017 KB
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  2. UEU-Undergraduate-12141-BABIII.Image.Marked.pdf - 637 KB
  3. UEU-Undergraduate-12141-BABIV.Image.Marked.pdf - 919 KB
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buying , dan , dan shopping lifestyle , hedonic , hedonic shopping motivation , impulse , impulse buying , lifestyle , motivation , shopping



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