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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/04/2019 15:15:59 • 862 Views
PENGARUH CITRA MEREK, HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN STARBUCK COFFEECreated by :
NOVIANA ( 201411343 )
| Subject: | KUALITAS
PELAYANAN
PRODUK | | Alt. Subject : | QUALITY
SERVICE
PRODUCT | | Keyword: | citra merek
harga
kualiats layanan
keputusan pembelian |
Description:
Pengaruh Citra Merek (X1), Harga (X2), dan Kualitas Layanan (X3) terhadap Keputusan Pembelian Starbuck Coffee Central Park Mall Jakarta, dibimbing oleh Lia Amalia. Penelitian ini bertujuan mengetahui pengaruh secara langsung antara Citra Merek, Harga, dan Kualitas Layanan terhadap Keputusan Pembelian Starbuck Coffee Central Park Mall Jakarta. Penelitian ini menggunakan pendekatan data kualitatif populasi tidak diketahui, dan sampel Sebanyak 170 responden. Teknik pengambilan sampel adalah non probability sampling. Teknik pengumpulan data menggunakan kuesioner, dan teknik analisis data yang digunakan adalah analisis regresi. Hasil penelitian menunjukan bahwa Citra Merek mempunyai pengaruh positif terhadap Keputusan Pembelian, Harga mempunyai pengaruh positif terhadap Keputusan Pembelian, Kualitas Layanan mempunyai pengaruh positif terhadap Keputusan Pembelian, Citra Merek, Harga, dan Kualitas Layanan secara parsial dan simultan memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian pada Starbuck Coffee Central Park Mall Jakarta.
| Date Create | : | 15/04/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411343 | | Collection ID | : | 201411343 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-harga-dan-kualitas-layanan-terhadap-keputusan-pembelian-starbuck-coffee-12875.html
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 UEU-Undergraduate-12875-COVER.Image.Marked.pdf - 158 KB- UEU-Undergraduate-12875-HALAMAN PENGESAHAN.Image.Marked.pdf - 671 KB
- UEU-Undergraduate-12875-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 14195 KB
- UEU-Undergraduate-12875-PERNYATAAN PERSETUJAN PUBLIKASI.Image.Marked.pdf - 17534 KB
- UEU-Undergraduate-12875-ABSTRAK, DAFTAR ISI.Image.Marked.pdf - 193 KB
- UEU-Undergraduate-12875-DAFTAR REFERENSI.Image.Marked.pdf - 234 KB
- UEU-Undergraduate-12875-L1.Image.Marked.pdf - 334 KB
- UEU-Undergraduate-12875-L2.Image.Marked.pdf - 631 KB
- UEU-Undergraduate-12875-L3.Image.Marked.pdf - 307 KB
- UEU-Undergraduate-12875-BAB I.Image.Marked.pdf - 428 KB
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1. UEU-Undergraduate-12875-BABII.Image.Marked.pdf - 702 KB
2. UEU-Undergraduate-12875-BABIII.Image.Marked.pdf - 518 KB
3. UEU-Undergraduate-12875-BABIV.Image.Marked.pdf - 782 KB
4. UEU-Undergraduate-12875-BABV.Image.Marked.pdf - 222 KB
5. UEU-Undergraduate-12875-BABVI.Image.Marked.pdf - 144 KB
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