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UEU » Undergraduate Theses » Broadcasting
Posted by [email protected] at 16/10/2018 16:28:45 • 518 Views
DAYA TARIK PROGRAM ACARA WAKTU
INDONESIA BERCANDA DI NET TV DAN MINAT MENONTON SISWA-SISWI KELAS XI MAN 2 TANGERANGCreated by :
ARDHI PERMADHI ( 201458046 )
| Subject: | PROGRAM
TELEVISI
PENONTON | | Alt. Subject : | PROGRAM
TELEVISION
WATCH | | Keyword: | daya tarik
minat menonton |
Description:
Penelitian ini bertujuan untuk mengetahui daya tarik dan minat menonton Siswa-siswi kelas XI MAN 2 Tangerang pada program Waktu Indonesia Bercanda di NET TV. Jenis penelitian ini adalah kuantitatif dengan metode survey secara langsung dengan responden. Untuk menentukan jumlah sample, peneliti menggunakan rumus Taro Yamane dengan sample yang didapat berjumlah 70 responden dari 236 Siswa/i. Daya tarik siswa/I kelas XI MAN 2 Tangerang memliki nilai yang tinggi yaitu pada dimensi daya tarik selebritis sebanyak 72,86%, Daya tarik Artistik sebanyak 51,43%, Daya tarik konsep program sebanyak 68,57%. Sedangkan dari lima unsur Minat menonton yang memiliki nilai tinggi yaitu ketertarikan (interest) sebanyak 84,29%, keinginan (desire) sebanyak 70%, keputusan (decision) sebanyak 84,29%, tindakan (action) sebanyak 67,14%, sedangkan satu unsur memiliki nilai rendah yaitu Perhatian (attention) sebanyak 38,57%. Berdasarkan hasil penelitian tersebut peneliti menyarankan pada program Waktu Indonesia Bercanda dalam pemasaran atau promosi program lebih diperbanyak diluar jadwal tayang dan lebih meningkatkan konsep program agar lebih menarik perhatian pemirsa.
| Date Create | : | 16/10/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201458046 | | Collection ID | : | 201458046 |
Source :
Undergraduate Theses of Broadcasting
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/daya-tarik-program-acara-waktuindonesia-bercanda-di-net-tv-dan-minat-menonton-siswasiswi-kelas-xi-man-2-tangerang-11595.html
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