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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 04/04/2019 11:51:42 • 1540 Views
PENGARUH IKLAN DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI DENGAN PEMEDIASI KESADARAN MEREK PADA SITUS ONLINE SHOPEECreated by :
ANTONI NUR RIZKI ( 201511310 )
| Subject: | MEDIA
BELANJA
PROMOSI | | Alt. Subject : | MEDIA
SHOPPING
PROMOTION | | Keyword: | iklan
electronic word of mouth
kesadaran merek
minat beli kerja |
Description:
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Iklan dan Electronic Word Of Mouth terhadap Minat Beli dengan pemediasi Kesadaran Merek pada situs online Shopee. Penelitian ini menggunakan metode uji validasi, uji reliabilitas, analisis path, uji F dan uji t, dengan teknik pengambilan sampel menggunakan Purposive Sampling dengan jumlah responden sebanyak 135 orang. Hasil penelitian ini bahwa adanya pengaruh antara variabel iklan dan electronic word of mouth terhadap kesadaran merek dan adanya pengaruh langsung antara variable iklan dan minat beli tanpa perlu di mediasi, sedangkan variable electronic word of mouth tidak memiliki pengaruh langsung terhadap minat beli sehingga harus melalui variabel kesadaran merek sebagai variabel mediasi
| Date Create | : | 04/04/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511310 | | Collection ID | : | 201511310 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-iklan-dan-electronic-word-of-mouth-terhadap-minat-beli-dengan-pemediasi-kesadaran-merek-pada-situs-online-shopee-12774.html
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- UEU-Undergraduate-12774-L3.Image.Marked.pdf - 1664 KB
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- UEU-Undergraduate-12774-BABI.Image.Marked.pdf - 437 KB
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1. UEU-Undergraduate-12774-BABII.Image.Marked.pdf - 608 KB
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3. UEU-Undergraduate-12774-BABIV.Image.Marked.pdf - 1172 KB
4. UEU-Undergraduate-12774-BABV.Image.Marked.pdf - 392 KB
5. UEU-Undergraduate-12774-BABVI.Image.Marked.pdf - 277 KB
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