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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/01/2021 13:53:45  •  923 Views


ANALISIS PERBANDINGAN PERILAKU BELANJA SECARA ONLINE MELALUI SHOPEE DAN TOKOPEDIA DI MASA PANDEMI COVID-19

Created by :
SATRIYO MULTI WICAKSONO ( 20160101166 )



SubjectPERILAKU BELANJA
ONLINE
SHOPEE
Alt. Subject SHOPPING CONDUCT
ONLINE
SHOPEE
KeywordKepercayaan
Kemudahan
Promosi Penjualan
Keputusan Pembelian

Description:

Tujuan penelitian ini adalah untuk mengetahui perbedaan keputusan pembelian e-commerce Shopee dan Tokopedia berdasarkan kepercayaan, kemudahan, dan promosi penjualan. Populasi penelitian adalah seluruh konsumen yang pernah membeli di e-commerce Shopee atau Tokopedia. Konsumen yang melakukan pembelian di e-commerce Shopee dan Tokopedia dilakukan sejak bulan Maret (masa pandemi Covid-19) dengan jumlah sampel sebanyak 200, masing-masing 100 konsumen Shopee dan 100 konsume Tokopedia. Penelitian ini menggunakan metode analisis diskriminan. Hasil penelitian menunjukan bahwa terdapat perbedaan keputusan pembelian e-commerce Shopee dan Tokopedia. Kepercayaan dapat menjadi faktor yang membedakan keputusan pembelian e-commerce Shopee dan Tokopedia.

Contributor:
  1. Dr. Eka Bertuah, S.E.,M.M
Date Create:15/01/2021
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20160101166
Collection ID:20160101166


Source :
Undergraduate Theses of Economic Departement

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-perbandingan-perilaku-belanja-secara-online-melalui-shopee-dan-tokopedia-di-masa-pandemi-covid19-17855.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-17855-COVER.Image.Marked.pdf - 132 KB
  2.  UEU-Undergraduate-17855-HALAMAN PENGESAHAN.Image.Marked.pdf - 251 KB
  3.  UEU-Undergraduate-17855-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 267 KB
  4.  UEU-Undergraduate-17855-HALAMAN PERSETUJUAN.Image.Marked.pdf - 235 KB
  5.  UEU-Undergraduate-17855-ABSTRAK.Image.Marked.pdf - 147 KB
  6.  UEU-Undergraduate-17855-UCAPAN TERIMA KASIH.Image.Marked.pdf - 241 KB
  7.  UEU-Undergraduate-17855-DAFTAR ISI.Image.Marked.pdf - 272 KB
  8.  UEU-Undergraduate-17855-DAFTAR REFERENSI.Image.Marked.pdf - 221 KB
  9.  UEU-Undergraduate-17855-LAMPIRAN.Image.Marked.pdf - 2202 KB
  10.  UEU-Undergraduate-17855-BABI.Image.Marked.pdf - 305 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-17855-BABII.Image.Marked.pdf - 368 KB
  2. UEU-Undergraduate-17855-BABIII.Image.Marked.pdf - 316 KB
  3. UEU-Undergraduate-17855-BABIV.Image.Marked.pdf - 414 KB
  4. UEU-Undergraduate-17855-BABV.Image.Marked.pdf - 153 KB
  5. UEU-Undergraduate-17855-BABVI.Image.Marked.pdf - 149 KB

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Kemudahan , Kepercayaan , Keputusan , Keputusan Pembelian , Pembelian , Penjualan , Promosi , Promosi Penjualan



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