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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 25/09/2020 10:52:33 • 532 Views
STRATEGI UNIT JAKARTA SMART CITY PEMERINTAH PROVINSI DKI
JAKARTA DALAM MENSUKSESKAN CITY BRANDING JAKARTA SMART CITY
TAHUN 2020Created by :
FIRDA SAFIRA ( 20160502086 )
| Subject: | STRATEGI PEMASARAN
STRATEGI KOMUNIKASI | | Alt. Subject : | MARKETING STRATEGY
COMMUNICATION STRATEGY | | Keyword: | PR STRATEGY
CITY BRANDING
SMART CITY |
Description:
Jakarta Smart City adalah program pemerintah yang merupakan penerapan konsep kota pintar dengan
mengoptimalkan penggunaan Teknologi Informasi dan Komunikasi (TIK). Bertujuan untuk mengetahui
strategi Unit Jakarta Smart City dalam mensukseskan City Branding �Jakarta Smart City�serta
mengetahui hambatan Unit Jakarta Smart City dalam mensukseskan City Branding �Jakarta Smart City�.
Penelitian ini menggunakan metode deskriptif kualitatif dengan metode studi kasus Tipe 2 (dua) yaitu
Desain Kasus Tunggal dan Multi Kasus Analisis, dengan penelitian Strategi Public Relations, unit
analisis yang diteliti yaitu Public Relations dan masyarakat Kota Jakarta. Penelitian ini dilakukan secara
sistematis dengan mengambil subyek penelitian 2 key informan yaitu Bapak Raedi Fadil selaku Kepala
Kepala Bidang Komunikasi Unit Jakarta Smart City dan Bapak Hamdi selaku Kepala Bidang
Pengembangan Analisa Produk Unit Jakarta Smart City. Hasil penelitiannya yaitu Unit Jakarta Smart City
menggunakan strategi Public Relations yang meliputi empat unsur yaitu, fact finding, planning,
communicating, dan evaluating. Unit Jakarta Smart City dalam mensukseskan Jakarta Smart City masih
dalam tahap proses.
| Contributor | : |
- Dr. Fajarina, SIP., M.Si
| | Date Create | : | 25/09/2020 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160502086 | | Collection ID | : | 20160502086 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2020
Publication URL :
https://digilib.esaunggul.ac.id/strategi-unit-jakarta-smart-city-pemerintah-provinsi-dkijakarta-dalam-mensukseskan-city-branding-jakarta-smart-citytahun-2020-16730.html
[ Free Download - Free for All ]
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- UEU-Undergraduate-16730-UCAPAN TERIMA KASIH.Image.Marked.pdf - 218 KB
- UEU-Undergraduate-16730-abstrak.Image.Marked.pdf - 668 KB
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1. UEU-Undergraduate-16730-BAB2.Image.Marked.pdf - 767 KB
2. UEU-Undergraduate-16730-BAB3.Image.Marked.pdf - 580 KB
3. UEU-Undergraduate-16730-BAB4.Image.Marked.pdf - 700 KB
4. UEU-Undergraduate-16730-BAB5.Image.Marked.pdf - 348 KB
5. UEU-Undergraduate-16730-BAB6.Image.Marked.pdf - 328 KB
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