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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 10/03/2022 13:47:22 • 647 Views
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI KONSUMEN TOKO ALMA MODACreated by :
Yassril Muhammad Irham ( 20170101288 )
| Subject: | KUALITAS PRODUK
KUALITAS PELAYANAN
MINAT BELI | | Alt. Subject : | PRODUCT QUALITY
SERVICE QUALITY
INTEREST TO BUY | | Keyword: | Kualitas Produk
Kualitas Pelayanan
Harga
Minat Beli |
Description:
Penelitian Ini Bertujuan untuk mengetahui pengaruh Kualitas Produk,Kualitas Pelayanan,dan Harga Terhadap Minat Beli Pada Produk Toko Alma Moda.Penelitian ini adalah Penelitian Bersifat Kausal,dengan menggunakan metode analisis regresi linear berganda.Populasi dalam penelitian ini adalah konsumen Toko Alma Moda dan orang yang mendapat rekomendasi untuk membeli produk Alma Moda.Sampel dalam penelitian ini menggunakan metode Purposive sampling dengan jumlah responden sebanyak 100 Responden.Hasil Penelitian ini menunjukan bahwa Kualitas Produk,Kualitas Pelayanan,dan Harga berpengaruh secara bersamaan dan signifikan terhadap Minat Beli.Kualitas Produk berpengaruh signifikan terhadap Minat Beli.Kualitas Pelayanan berpengaruh signifikan terhadap Minat Beli.Harga berpengaruh signifikan terhadap Minat Beli.
| Contributor | : |
- Prof. Dr. Lia Amalia, S.E., M.M.
| | Date Create | : | 10/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101288 | | Collection ID | : | 20170101288 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-kualitas-pelayanan-dan-harga-terhadap-minat-beli-konsumen-toko-alma-moda-23862.html
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 UEU-Undergraduate-23862-COVER.Image.Marked.pdf - 290 KB- UEU-Undergraduate-23862-HALAMAN PENGESAHAN.Image.Marked.pdf - 439 KB
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- UEU-Undergraduate-23862-DAFTAR LAMPIRAN.Image.Marked.pdf - 262 KB
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- UEU-Undergraduate-23862-BAB1.Image.Marked.pdf - 410 KB
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1. UEU-Undergraduate-23862-BAB2.Image.Marked.pdf - 423 KB
2. UEU-Undergraduate-23862-BAB3.Image.Marked.pdf - 300 KB
3. UEU-Undergraduate-23862-BAB4.Image.Marked.pdf - 423 KB
4. UEU-Undergraduate-23862-BAB5.Image.Marked.pdf - 450 KB
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