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UEU » Undergraduate Theses » Advertising
Posted by yayatsupriatna000@gmail.com at 14/03/2022 10:17:50  •  123 Views


PENGARUH KREDIBILITAS BRAND AMBASSADOR RANS TERHADAP MINAT BELI PRODUK MS GLOW

Created by :
Safira Qonita ( 20170501036 )



SubjectKREDIBILITAS
BRAND AMBASSADOR
MINAT BELI
Alt. Subject CREDIBILITY
BRAND AMBASSADOR
INTEREST TO BUY
KeywordKredibilitas Brand Ambassador
Minat beli
MS Glow

Description:

Penelitian ini dibuat untuk mengetahui besarnya Pengaruh Kredibilitas Brand Ambassador RANS Terhadap Minat Beli Produk MS Glow. Peneliti menggunakan pendekatan kuantitatif dengan metode survey. Data diperoleh dengan cara menyebarkan kuesioner secara online melalui google formulir kepada responden yang merupakan pengguna MS Glow. Pada tahap uji validitas dengan jumlah populasi sebesar 100 orang. Dari hasil uji statistik yang telah dilakukan, Hasil yang diperoleh adalah ada setiap butir pertanyaan valid untuk ditanyakan. Pada uji reliabilitas nilai Cronbach s Alpha hasil output SPSS 25. Dari hasil analisis statistik dapat diketahui bahwa Kredibilitas Brand Ambassador (X) berpengaruh cukup signifikan terhadap Minat Beli (Y) sebesar 41,3% dan sisanya dipengaruhi oleh faktor lain yang tidak diteliti.

Contributor:
  1. SUMARTONO, S.Sos, M.Si.
Date Create:14/03/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20170501036-s
Collection ID:20170501036-s


Source :
Undergraduate Theses of Advertising

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kredibilitas-brand-ambassador-rans-terhadap-minat-beli-produk-ms-glow-23933.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-23933-COVER.Image.Marked.pdf - 219 KB
  2.  UEU-Undergraduate-23933-HALAMAN PENGESAHAN.Image.Marked.pdf - 1058 KB
  3.  UEU-Undergraduate-23933-HALAMAN PERSETUJUAN.Image.Marked.pdf - 411 KB
  4.  UEU-Undergraduate-23933-HALAMAN KEASLIAN.Image.Marked.pdf - 356 KB
  5.  UEU-Undergraduate-23933-ABSTRAK.Image.Marked.pdf - 488 KB
  6.  UEU-Undergraduate-23933-KATA PENGANTAR.Image.Marked.pdf - 422 KB
  7.  UEU-Undergraduate-23933-DAFTAR ISI.Image.Marked.pdf - 666 KB
  8.  UEU-Undergraduate-23933-DAFTAR PUSTAKA.Image.Marked.pdf - 506 KB
  9.  UEU-Undergraduate-23933-BAB1.Image.Marked.pdf - 433 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-23933-BAB2.Image.Marked.pdf - 667 KB
  2. UEU-Undergraduate-23933-BAB3.Image.Marked.pdf - 617 KB
  3. UEU-Undergraduate-23933-BAB4.Image.Marked.pdf - 567 KB
  4. UEU-Undergraduate-23933-BAB5.Image.Marked.pdf - 876 KB
  5. UEU-Undergraduate-23933-BAB6.Image.Marked.pdf - 401 KB

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Ambassador , Brand , Glow , Kredibilitas , Kredibilitas Brand Ambassador , MS , MS Glow , Minat , Minat beli , beli



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