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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 05/12/2023 11:28:07 • 660 Views
PENGARUH ULASAN PRODUK TERHADAP MINAT BELI PRODUK ELEKTRONIK DI TOKOPEDIACreated by :
Muhammad Mazza Markiz ( 20170501025 )
| Subject: | ULASAN PRODUK
MINAT BELI PRODUK
ELEKTRONIK DI TOKOPEDIA | | Alt. Subject : | PRODUCT REVIEWS
INTEREST IN BUYING PRODUCTS
ELECTRONICS IN TOKOPEDIA | | Keyword: | Ulasan Produk
Minat Beli
Produk Elektronik di Tokopedia |
Description:
Penelitian ini bertujuan untuk mengetahui apakah ulasan produk memiliki pengaruh terhadap minat
beli produk elektronik di Tokopedia. Peneliti menggunakan pendekatan kuantitatif dengan metode
survey yang dilakukan dengan menyebarkan kuesioner penelitian kepada akun pengguna
Tokopedia di Perumahan Keroncong Permai sebanyak 50 responden. Penelitian ini menggunakan
teori Elaboration Likelihood Model pada Penelitian ini teori ELM digunakan untuk menganalisis
bagaimana seseorang memproses sebuah pesan persuasif dalam ulasan produk melalui proses
kognitif dalam dirinya yang akan berdampak pada minat pembelian produk elektronik di
Tokopedia. Suatu informasi yang bersifat universal dapat memberikan dampak yang berbeda bagi
setiap orang yang membacanya Berdasarkan identitas responden responden berjenis kelamin laki �
laki lebih dominan sebanyak 40 responden, sedangkan responden berjenis kelamin perempuan
sebanyak 10 responden. Berdasarkan kelompok usia yang paling dominan berusia 35�45 tahun
sebesar 36%.
| Contributor | : |
- Drs. Abdurrahman Jemat, MS
| | Date Create | : | 05/12/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170501025 | | Collection ID | : | 20170501025 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-ulasan-produk-terhadap-minat-beli-produk-elektronik-di-tokopedia-31158.html
[ Free Download - Free for All ]
 UEU-Undergraduate-31158-COVER.Image.Marked.pdf - 381 KB- UEU-Undergraduate-31158-HALAMAN PENGESAHAN.Image.Marked.pdf - 394 KB
- UEU-Undergraduate-31158-HALAMAN PERSETUJUAN.Image.Marked.pdf - 401 KB
- UEU-Undergraduate-31158-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 204 KB
- UEU-Undergraduate-31158-ABSTRAK.Image.Marked.pdf - 464 KB
- UEU-Undergraduate-31158-UCAPAN TERIMA KASIH.Image.Marked.pdf - 475 KB
- UEU-Undergraduate-31158-DAFTAR ISI.Image.Marked.pdf - 212 KB
- UEU-Undergraduate-31158-DAFTAR PUSTAKA.Image.Marked.pdf - 316 KB
- UEU-Undergraduate-31158-LAMPIRAN.Image.Marked.pdf - 923 KB
- UEU-Undergraduate-31158-BAB1.Image.Marked.pdf - 442 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-31158-BAB2.Image.Marked.pdf - 444 KB
2. UEU-Undergraduate-31158-BAB3.Image.Marked.pdf - 836 KB
3. UEU-Undergraduate-31158-BAB4.Image.Marked.pdf - 528 KB
4. UEU-Undergraduate-31158-BAB5.Image.Marked.pdf - 326 KB
5. UEU-Undergraduate-31158-BAB6.Image.Marked.pdf - 365 KB
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