PENGARUH PRODUCT QUALITY, SERVICE QUALITY TERHADAP INTENTION TO REPURCHASE MELALUI CUSTOMER SATISFACTION PADA E-COMMERCE SOCIOLLA

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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 05/05/2023 15:09:08 • 751 Views

PENGARUH PRODUCT QUALITY, SERVICE QUALITY TERHADAP INTENTION TO REPURCHASE MELALUI CUSTOMER SATISFACTION PADA E-COMMERCE SOCIOLLA

Created by :
Adinda Hulwa Fairuz ( 20180101088 )

Subject:	KUALITAS PRODUK KUALITAS LAYANAN NIAT UNTUK MEMBELI KEMBALI
Alt. Subject :	PRODUCT QUALITY SERVICE QUALITY INTENTION TO REPURCHASE
Keyword:	Product Quality Service Quality Intention to Repurchase Customer Satisfaction

Description:

Penelitian ini bertujuan untuk mengetahui Pengaruh Product Quality, Service Quality Terhadap Intention to Repurchase Melalui Customer Satisfaction Pada E-commerce Sociolla. Populasi pada penelitian ini adalah seluruh konsumen yang pernah berbelanja dan pernah menggunakan produk dari E-commerce Sociolla yang berusia 15 sampai 35 tahun. Metode pengambilan melalui teknik non-probability sampling dengan purposive sampling diperoleh sampel sebanyak 145 orang. Alat statistic yang digunakan adalah Path Analysis (Analisis Jalur). Pengolahan data menggunakan software SPSS Statistik. Hasil penelitian ini mengindikasikan bahwa Product Quality dan Service Quality berpengaruh positif pada Customer Satisfaction. Kemudian Service Quality dan Customer Satisfaction berpengaruh positif terhadap Intention to Repurchase, sedangkan Product Quality tidak berpengaruh terhadap Intention to Repurchase. Customer Satisfaction menjadi variabel intervening bagi Product Quality

Contributor	:	Ir. JATMIKO, MM
Date Create	:	05/05/2023
Type	:	Text
Format	:	PDF
Language	:	Indonesian
Identifier	:	UEU-Undergraduate-20180101088
Collection ID	:	20180101088

Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2023 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-product-quality-service-quality-terhadap-intention-to-repurchase-melalui-customer-satisfaction-pada-ecommerce-sociolla-28900.html

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