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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 17/01/2023 15:17:57 • 413 Views
PENGARUH INFLUENCER @ERIGOSTORE TERHADAP MINAT BELI MEREK ERIGO PADA PEMUDA DESA WANAKERTA RW. 05 KABUPATEN TANGERANGCreated by :
SITI AMELIA SOLEH ( 20180502010 )
Subject: | INFLUENCER @ERIGOSTORE MINAT BELI ERIGO | Alt. Subject : | INFLUENCER @ERIGOSTORE INAT BUY ERIGO | Keyword: | Influencer Erigo Pemuda Minat Beli |
Description:
Influencer julukan bagi seseorang yang memiliki pengaruh dan kekuatan di media sosial hal tersebut muncul seiring dengan majunya teknologi dan telekomunikasi. Erigo adalah merek lokal Indonesia berdiri pada tahun 2013 bergerak dalam bidang fashion semua gender Muhammad Sadad selaku pendiri memanfaatkan kehadiran Influencer untuk meningkatkan minat beli produknya. Pemuda target yang efektif dalam penelitian karena aktif menggunakan media sosial Instagram dan mengikuti perkembangan zaman dan aktivitas keseharian Influencer.
Yang diharapkan bahwasannya Influencer terhadap minat beli produk Erigo pada pemuda Desa Wanakerta RW.05 Kabupaten Tangerang. Menggunakan kuantitatif agar hasil akhir yang sistematis berdasarkan data yang telah dikumpulkan dan penelitian Statistik Deskriptif. Teori SOR dan Komunikasi Massa landasan dalam penelitian dengan hasil bahwa diketahui terdapat pengaruh Influencer @erigostore terhadap minat beli merek erigo pada pemuda Desa Wanakerta RW 05 Kabupaten Tangerang
Contributor | : |
- IKBAL RACHMAT, ST, MT
| Date Create | : | 17/01/2023 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20180502010 | Collection ID | : | 20180502010 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2023 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-influencer-erigostore-terhadap-minat-beli-merek-erigo-pada-pemuda-desa-wanakerta-rw-05-kabupaten-tangerang-27210.html
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