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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 07/07/2023 10:07:57 • 274 Views
PENGARUH KAMPANYE #BEDARODASATUJALUR TERHADAP BRAND IMAGE MCDONALD�S INDONESIA PADA FOLLOWERS INSTAGRAM @MCDONALDSIDCreated by :
SHAFIRA AZHAR PUTRI ARVI ( 20180502097 )
| Subject: | KAMPANYE
BRAND IMAGE
INSTAGRAM | | Alt. Subject : | CAMPAIGN
BRAND IMAGE
INSTAGRAM | | Keyword: | Kampanye
Brand Image
Instagram |
Description:
Adanya makanan cepat saji menjadi sebuah tren di kalangan masyarakat untuk dikonsumsi dan memenuhi kebutuhan hidup. McDonald�s Indonesia menjadi restoran cepat saji yang memiliki layanan drive thru membuat strategi kampanye #BedaRodaSatuJalur untuk melihat adanya pengaruh terhadap citra merek perusahaan. Studi ini memakai metode penelitian kuantitatif dengan penghimpunan data memakai kuesioner. Pengambilan sampel memakai Teknik purposive sampling dengan 100 responden di followers instagram @mcdonaldsid. Teori yang dipakai di studi ini ialah �Elaboration Likelihood Model (ELM)�. Sesuai hasil penelitian ada pengaruh kampanye #BedaRodaSatuJalur terhadap brand image McDonald�s Indonesia yakni 25,7% lalu 74,3%-nya terpengaruh variabel lain yang tidak diteliti di studi ini. Teknik analisis data di studi ini memakai uji normalitas, uji regresi linear sederhana, uji koefisien korelasi, uji t, dan uji koefisien determinasi.
| Contributor | : |
- YUMELDA SARI, , S.Sos, M.Si
| | Date Create | : | 07/07/2023 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180502097 | | Collection ID | : | 20180502097 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2023 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kampanye-bedarodasatujalur-terhadap-brand-image-mcdonalds-indonesia-pada-followers-instagram-mcdonaldsid-29150.html
[ Free Download - Free for All ]
 UEU-Undergraduate-29150-COVER.Image.Marked.pdf - 256 KB- UEU-Undergraduate-29150-HALAMAN PENGESAHAN.Image.Marked.pdf - 273 KB
- UEU-Undergraduate-29150-KATA PENGANTAR.Image.Marked.pdf - 331 KB
- UEU-Undergraduate-29150-DAFTAR ISI.Image.Marked.pdf - 300 KB
- UEU-Undergraduate-29150-DAFTAR PUSTAKA.Image.Marked.pdf - 347 KB
- UEU-Undergraduate-29150-BAB1.Image.Marked.pdf - 511 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-29150-BAB2.Image.Marked.pdf - 445 KB
2. UEU-Undergraduate-29150-BAB3.Image.Marked.pdf - 537 KB
3. UEU-Undergraduate-29150-BAB4.Image.Marked.pdf - 468 KB
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