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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 11/10/2022 13:32:51 • 994 Views
PENGARUH E-SERVICE QUALITY TERHADAP REUSE
DECISION MELALUI E-TRUST SEBAGAI VARIABEL
INTERVENING PADA APLIKASI PRIVYIDCreated by :
Yulia Handayani ( 20190101468 )
| Subject: | E-SERVICE QUALITY
REUSE DECISION
E-TRUST | | Alt. Subject : | E-SERVICE QUALITY
REUSE DECISION
E-TRUST | | Keyword: | E-Service Quality
Reuse Decision
dan E-Trust |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality
aplikasi PrivyID terhadap reuse decision melalui e-trust sebagai variabel
intervening. Metode analisis yang digunakan adalah Struktural Equation Model
(SEM) dan Partial Least Square (PLS) sebanyak 150 responden pada pengguna
aplikasi yang berada di Wilayah Jakarta Selatan. Sampel dalam penelitian ini
menggunakan teknik non probability sampling. Penelitian ini memiliki beberapa
masalah seperti kesulitannya akses dari akun personal ke akun enterprise, tidak
adanya fitur perbaikan dokumen secara langsung, kurang responsifnya customer
service terhadap pertanyaan pelanggan, lemahnya keabsahan dokumen yang
ditandatangan digital dengan penggunaan materai manual, dan terdapat kesulitan
pengguna saat melakukan verifikasi data (swafoto).
Hasil penelitian dalam penelitian ini menunjukan bahwa e-service quality
berpengaruh signifikan terhadap reuse decision, e-trust berpengaruh signifikan
terhadap reuse decision, e-service quality berpengaruh signifikan terhadap etrust,
dan e-service quality berpengaruh secara tidak langsung terhadap reuse
decision melalui e-trust
| Contributor | : |
- Dr. Ari Anggarani W.P.T, SE, MM
| | Date Create | : | 11/10/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190101468 | | Collection ID | : | 20190101468 |
Source :
Master Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-eservice-quality-terhadap-reusedecision-melalui-etrust-sebagai-variabelintervening-pada-aplikasi-privyid-26539.html
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