STRATEGI KOMUNIKASI CONTENT CREATOR PT MITRA SEHAT INDONESIA PADA SOSIAL MEDIA INSTAGRAM @PROCILBUBURORGANIK DALAM MENINGKATKAN ENGAGEMENT

Before the digital age, many inexperienced mothers sought information only by relying on guidebooks or consulting with local medical personnel to understand about complementary feeding. However, thanks to the ever-evolving technology and easy access to the internet, today s mothers can easily search for information. The use of Instagram social media and the role of Cotent Creator can be seen as an effective communication strategy. A Content Creator is often used as a source of information and recommendations that can be trusted by their followers. Through Instagram, the organic baby porridge procil account introduces and recommends organic baby porridge to their followers. The purpose of this research is to find out how the communication strategy of Content Creator PT Mitra Sehat Indonesia on social media Instagram @procilbuburorganik in increasing engagement and to find out what are the obstacles of Content Creator in implementing communication strategies. This research uses descriptive qualitative methods and uses the constructivism paradigm. Using the AISAS (Attention, Interest, Search, Action, Share) model approach, the research shows that the account succeeds in attracting attention through educational visual content, maintaining interest through prize events, facilitating search with the use of specific hashtags, encouraging certain actions through clear calls to action and incentives, and promoting through content sharing by Instagram users and collaboration with influencers. The findings illustrate the success of the communication strategy in achieving the desired communication objectives in increasing engagement

1.  UEU-Undergraduate-38984-COVER.Image.Marked.pdf - 364 KB
2.  UEU-Undergraduate-38984-HALAMAN PENGESAHAN.Image.Marked.pdf - 364 KB
3.  UEU-Undergraduate-38984-HALAMAN PERSETUJUAN.Image.Marked.pdf - 406 KB
4.  UEU-Undergraduate-38984-HALAMAN PUBLIKASI.Image.Marked.pdf - 468 KB
5.  UEU-Undergraduate-38984-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 381 KB
6.  UEU-Undergraduate-38984-ABSTRAK.Image.Marked.pdf - 363 KB
7.  UEU-Undergraduate-38984-KATA PENGANTAR.Image.Marked.pdf - 469 KB
8.  UEU-Undergraduate-38984-DAFTAR ISI.Image.Marked.pdf - 542 KB
9.  UEU-Undergraduate-38984-DAFTAR PUSTAKA.Image.Marked.pdf - 570 KB
10.  UEU-Undergraduate-38984-LAMPIRAN.Image.Marked.pdf - 819 KB
11.  UEU-Undergraduate-38984-BAB1.Image.Marked.pdf - 598 KB

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