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UEU » Undergraduate Theses » Manajemen Posted by [email protected] at 29/10/2015 17:40:19 • 1035 Views
COMPARISON OF INTERNATIONAL MARKETING MANAGEMENT SYSTEM IN CHINA AND INDONESIACreated by :
RAHMA AZILDA ( 2011 � 11 � 011 )
Subject: | SYSTEM IN CHINA AND INDONESIA COMPARISON OF INTERNATIONAL | Alt. Subject : | CHINA INDONESIA | Keyword: | China Indonesia SMEs (small and medium enterprises) export |
Description:
ABSTRACT
RAHMA AZILDA. Comparison of International Marketing Management System in
China and Indonesia (under supervision of Mr. Sugiyanto).
This research is aimed to find out how about development of international
marketing management system at SME (small, medium, enterprises) in China and
Indonesia and to find out how about comparison of export to world at SME (small,
medium, enterprises) between China and Indonesia. This study consisted of two
variables, the first variable is the export volume of China and the second variable is the
volume export of Indonesia. The analytical method used is descriptive comparative and
t-Test: Two-Sample Assuming Equal Variances.
The results research showed that the export volume of China is superior
compared to Indonesia, it is supported by the management system of international
marketing adopted by China that has a major influence on the success of SMEs (small
and medium enterprises), while Indonesia especially the government still needs some
improvement in some sectors to boost the development of SMEs (small and medium
enterprises) and as well as to increase the volume of Indonesian export in order to
compete with China and other countries.
Keywords : China; Indonesia; SMEs (small and medium enterprises); export
Date Create | : | 29/10/2015 | Type | : | Text | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-U_201111011 | Collection ID | : | U_201111011 |
Publication URL : https://digilib.esaunggul.ac.id/comparison-of-international-marketing-management-system-in-china-and-indonesia-5867.html
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1. UEU-Undergraduate-5867-CHAPTERI.pdf - 155 KB 2. UEU-Undergraduate-5867-CHAPTERII.pdf - 101 KB 3. UEU-Undergraduate-5867-CHAPTERIII.pdf - 205 KB 4. UEU-Undergraduate-5867-CHAPTERV.pdf - 100 KB 5. UEU-Undergraduate-5867-CHAPTERVI.pdf - 41 KB
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