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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 22/10/2014 14:16:40 • 570 Views
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN
PEMBELIAN MOTOR YAMAHA MIO DI DAERAH
TANJUNG DUREN, JAKARTACreated by :
Christian Hartono ( 2010-11-050 )
| Subject: | PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN
PEMBELIAN MOTOR YAMAHA MIO DI DAERAH
TANJUNG DUREN
JAKARTA | | Alt. Subject : | PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN
PEMBELIAN MOTOR YAMAHA MIO DI DAERAH
TANJUNG DUREN
JAKARTA | | Keyword: | bauran promosi
keputusan pembelian |
Description:
Christian Hartono. Pengaruh Bauran Promosi Terhadap keputusan pembelian.
(dibimbing oleh Abdurrahman).
Penelitian ini bertujuan untuk mengetahui pengaruh bauran promosi terhadap
keputusan pembelian Motor Yamaha Mio. Variabel independen terdiri atas periklanan,
promosi penjualan, dan personal selling sedangkan variabel dependen adalah keputusan
pembelian. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 orang
responden. Responden penelitian ini adalah masyarakat di Tanjung Duren, Jakarta. Metode
analisis yang digunakan dalam penelitian ini adalah regresi linear berganda.
Hasil penelitian menunjukkan bahwa bauran promosi (periklanan, promosi
penjualan, dan personal selling) secara bersama-sama berpengaruh signifikan dalam
peningkatan keputusan pembelian konsumen. Secara parsial, variabel periklanan dan promosi
penjualan mempunyai pengaruh terhadap keputusan itu. Sedangkan variabel yang paling
dominan adalah variabel periklanan.
Kata kunci: bauran promosi, keputusan pembelian
| Date Create | : | 22/10/2014 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-undergraduate_2010-11-050 | | Collection ID | : | undergraduate_2010-11-050 |
Source :
Undergraduate these economy of faculty
Relation Collection:
Universitas Esa Unggul
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
copyright2014@esaunggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-bauran-promosi-terhadap-keputusanpembelian-motor-yamaha-mio-di-daerahtanjung-duren-jakarta-3229.html
[ Free Download - Free for All ]
 UEU-Undergraduate-3229-BABI.pdf - 56 KB- UEU-Undergraduate-3229-COVER.pdf - 29 KB
- UEU-Undergraduate-3229-LEMBAR PERSETUJUAN.pdf - 972 KB
- UEU-Undergraduate-3229-LEMBAR PENGESAHAN.pdf - 974 KB
- UEU-Undergraduate-3229-ABSTRAKSI.pdf - 36 KB
- UEU-Undergraduate-3229-KATA PENGANTAR.pdf - 39 KB
- UEU-Undergraduate-3229-DAFTAR ISI.pdf - 37 KB
- UEU-Undergraduate-3229-DAFTAR GAMBAR.pdf - 43 KB
- UEU-Undergraduate-3229-DAFTAR PUSTAKA.pdf - 139 KB
- UEU-Undergraduate-3229-DAFTAR TABEL.pdf - 43 KB
- UEU-Undergraduate-3229-LAMPIRAN.pdf - 132 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-3229-BABII.pdf - 141 KB
2. UEU-Undergraduate-3229-BABIII.pdf - 122 KB
3. UEU-Undergraduate-3229-BABIV.pdf - 91 KB
4. UEU-Undergraduate-3229-BABV.pdf - 65 KB
5. UEU-Undergraduate-3229-BABVI.pdf - 39 KB
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