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UEU » Undergraduate Theses » Advertising Posted by [email protected] at 01/02/2019 14:14:19 • 836 Views
HUBUNGAN PEMENUHAN SYARAT � SYARAT SELEBGRAM KARIN NOVILDA (@AWKARIN) DENGAN MINAT BELI PENGUNJUNG EATLAH JAKARTA MELALUI SOSIAL MEDIA INSTAGRAMCreated by :
MOHAMAD FIKIANTO ( 201351007 )
Subject: | SELEBRITI PROMOSI PEMBELI | Alt. Subject : | CELEBRITY PROMOTION BUYER | Keyword: | selebgram minat beli karin novilda instagram |
Description:
Saat ini salted-egg merupakan makanan populer dikalangan anak muda. Salah satu investor makanan berbahan dasar salted-egg adalah Eatlah yang kini beroperasi di Grogol, Jakarta Barat. Dengan konsumennya yang mayoritas anak muda, membuat Eatlah memilih Karin Novilda (@awkarin) sebagai celebrity endorser dari Eatlah untuk menarik lebih banyak kosumen. Penelitian ini bertujuan untuk mengetahui Hubungan Pemenuhan Syarat�Syarat Celebrity Endorser Karin Novilda (@Awkarin) dengan Minat Beli Pengunjung Eatlah Jakarta melalui Instagram. Responden penelitian adalah Pengunjung Eatlah yang datang untuk membeli menu makan Eatlah di Jakarta. Penelitian ini menggunakan metode survey yang bertujuan dekriptif dengan pendekatan kuantitatif.
Date Create | : | 01/02/2019 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-201351007 | Collection ID | : | 201351007 |
Source : Undergraduate Theses of Advertising
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2019
Publication URL : https://digilib.esaunggul.ac.id/hubungan-pemenuhan-syarat--syarat-selebgram-karin-novilda-awkarin-dengan-minat-beli-pengunjung-eatlah-jakarta-melalui-sosial-media-instagram-12258.html
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