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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 23/09/2019 17:03:16 • 1142 Views
STRATEGI UNIT CORPORATE COMMUNICATION PT. ANGKASA PURA II (PERSERO) DALAM MEMBANGUN HUBUNGAN DENGAN MEDIA (STUDI EKSPLORATIF APLIKASI TWO WAY SYMMETRICAL COMMUNICATION THEORY)Created by :
FERREN SANTICA ( 201552013 )
Subject: | MEDIA HUMAS ANGKASA PURA | Alt. Subject : | MEDIA HUMAS ANGKASA PURA | Keyword: | media relations model two-way symmetrical unit corporate communication media |
Description:
Penelitian ini bertujuan untuk memahami penerapan model two-way symmetrical pada pelaksanaan strategi media relations yang dilakukan Unit Corporate Communication PT Angkasa Pura II. Sebagai pengelola salah satu bandar udara tersibuk di Indonesia, yakni Bandara Internasional Soekarno-Hatta, Angkasa Pura II melakukan berbagai kegiatan media relations guna menjaga reputasi bandara terbesar di Indonesia ini. Penelitian ini menggunakan pendekatan kualitatif dengan tujuan deskriptif, disertai metode penelitian studi kasus. Desain penelitian yang relevan dengan penelitian ini adalah desain kasus tunggal dan unit multi analisis.
Kegiatan media relations yang merupakan sarana implementasi dari model two-way symmetrical pada PT. Angkasa Pura II terbagi menjadi formal dan informal, yang di dalamnya masih terdapat beberapa kekurangan atau hambatan yang harus diperbaiki. Kegiatan formal tersebut terdiri atas press conference, door stop, media visit, advertorial, peliputan kegiatan peresmian, dan publikasi melalui TVC-TVC ke media-media mainstream seperti televisi dan cetak, maupun media online. Sementara informal atau semiformalnya berupa coffee morning, media gathering, kemudian roadshow di bandara-bandara AP II, dan juga buka puasa bersama pada saat momen lebaran atau Ramadhan. Itulah beberapa kegiatan Corporate Communication Angkasa Pura II dalam mengelola relasi dengan media.
Contributor | : |
- Euis Heryati, S.Sos., MM., M.Ikom
| Date Create | : | 23/09/2019 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-2015520131 | Collection ID | : | 2015520131 |
Source : Undergraduate Theses of Public Relations
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @perpustakaan Universitas Esa Unggul 2019
Publication URL : https://digilib.esaunggul.ac.id/strategi-unit-corporate-communication-pt-angkasa-pura-ii-persero-dalam-membangun-hubungan-dengan-media-studi-eksploratif-aplikasi-two-way-symmetrical-communication-theory-13440.html
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