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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 18/12/2019 13:16:17  •  1053 Views


PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN FRESTEA GREEN

Created by :
Wan Muhamad Idris Baros ( 201411098 )



SubjectPRODUK
BISNIS
PEMBELIAN
Alt. Subject PRODUCT
BUSINESS
PURCHASE
KeywordCITRA MEREK
KUALITAS
HARGA

Description:

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Frestea Green Tea di Wilayah Slipi, Jakarta Barat. Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak 150 responden yakni seluruh orang yang pernah membeli dan mengkonsumsi Frestea Green Tea. Penentuan sampel dengan teknik Purposive Sampling. Hasil penelitian dapat disimpulkan bahwa Citra Merek berpengaruh positif terhadap Keputusan Pembelian Frestea Green, Kualitas Produk berpengaruh positif terhadap Keputusan Pembelian Frestea Green, Harga berpengaruh positif terhadap Keputusan Pembelian Frestea Green, Citra Merek, Kualitas Produk dan Harga berpengaruh positif secara simultan terhadap Keputusan Pembelian Frestea Green

Contributor:
  1. R.A. Nurlinda, SE, MM.
Date Create:18/12/2019
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201411098
Collection ID:201411098


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2019


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-danharga-terhadap-keputusan-pembelian-frestea-green-13999.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-13999-COVER.Image.Marked.pdf - 168 KB
  2.  UEU-Undergraduate-13999-PERNYATAAN KEASLIAN.Image.Marked.pdf - 141 KB
  3.  UEU-Undergraduate-13999-PENGESAHAN.Image.Marked.pdf - 159 KB
  4.  UEU-Undergraduate-13999-PERSETUJUAN PUBLIKASI ILMIAH.Image.Marked.pdf - 144 KB
  5.  UEU-Undergraduate-13999-ABSTRAK.Image.Marked.pdf - 160 KB
  6.  UEU-Undergraduate-13999-KATA PENGANTAR.Image.Marked.pdf - 146 KB
  7.  UEU-Undergraduate-13999-DAFTAR ISI.Image.Marked.pdf - 156 KB
  8.  UEU-Undergraduate-13999-DAFTAR GAMBAR.Image.Marked.pdf - 144 KB
  9.  UEU-Undergraduate-13999-DAFTAR TABEL.Image.Marked.pdf - 145 KB
  10.  UEU-Undergraduate-13999-DAFTAR LAMPIRAN.Image.Marked.pdf - 157 KB
  11.  UEU-Undergraduate-13999-DAFTAR PUSTAKA.Image.Marked.pdf - 156 KB
  12.  UEU-Undergraduate-13999-LAMPIRAN 1 (Pertanyaan Pra Survei).Image.Marked.pdf - 144 KB
  13.  UEU-Undergraduate-13999-LAMPIRAN 2 (Kuesioner Pernyataan).Image.Marked.pdf - 189 KB
  14.  UEU-Undergraduate-13999-LAMPIRAN 3 Data Karakteristik 150 Responden.Image.Marked.pdf - 148 KB
  15.  UEU-Undergraduate-13999-LAMPIRAN 4 dan 5.Image.Marked.pdf - 300 KB
  16.  UEU-Undergraduate-13999-LAMPIRAN 5 Hasil Uji Validitas Dan Reabilitas.Image.Marked.pdf - 189 KB
  17.  UEU-Undergraduate-13999-LAMPIRAN 6 Hasil Uji Analisis Regresi.Image.Marked.pdf - 148 KB
  18.  UEU-Undergraduate-13999-BAB1.Image.Marked.pdf - 358 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-13999-BAB2.Image.Marked.pdf - 246 KB
  2. UEU-Undergraduate-13999-BAB3.Image.Marked.pdf - 248 KB
  3. UEU-Undergraduate-13999-BAB4.Image.Marked.pdf - 636 KB
  4. UEU-Undergraduate-13999-BAB5.Image.Marked.pdf - 166 KB
  5. UEU-Undergraduate-13999-BAB6.Image.Marked.pdf - 162 KB

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CITRA , CITRA MEREK , HARGA , KUALITAS , MEREK



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