KAMPANYE PENTINGNYA SOCIAL DISTANCING MELALUI YOUTUBE DAN INSTAGRAM

Penanggulangan Covid-19 bukan hanya tanggungjawab pemerintah, tetapi semua anggota masyarakat. Karena itu, perlu ada Langkah nyata untuk turut serta menanggulanginya. Dosen dan Mahasiswa Fikom Universitas Esa Unggul telah melaksanakan kampanye layanan sosial pentingnya social distancing. Kampanye ini sebagai wujud tridharma perguruan tinggi, khususnya pengabdian kepada masyarakat. Kampanye dilaksanakan melalui media sosial Instagram dan Youtube mengikuti kebiasaan khalayak millennial sebagai target utama kampanye. Kampanye berlangsung dua tahap. Tahap pertama melalui Instagram dengan respon khalayak yang positif. Tahap kedua melalui Youtube dan baru dilakukan minggu kedua Agustus 2020. Penonton dan respon masih sedikit. Namun terdapat indikasi tujuan kampanye berhasil dilihat dari respon masyarakat yang menonton dan memberi komentar positif.


Alt. Description

Handling Covid-19 is not only the responsibility of the government, but all members of society. Therefore, there needs to be concrete steps to participate in overcoming it. Lecturers and students of Faculty of Communication Sciences Esa Unggul University have carried out a social campaign on the importance of social distancing. This campaign as a implemented of tridharma perguruan tinggi especially community service. The campaign is carried out through social media Instagram and You tube following the habits of the millennial audience as the main target of the campaign. The campaign lasted two stages. The first stage was through Instagram with a positive audience response. The second stage is via You tube and has only been carried out he second week of August 2020. Viewers and responses are still small. However, here are indications that the campaign objectives were successful as seen from the response of the people who watched and gave positive comments.

1.  UEU-Article-16172-5_0334.pdf - 1054 KB