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UEU » Scientific Articles » Manajemen Posted by [email protected] at 23/11/2020 10:41:48 • 564 Views
PREDIKSI ORIENTASI
PERILAKU KONSUMEN PASCA PANDEMI COVID19Created by :
Hasyim ( None )
Subject: | PERILAKU KONSUMEN | Alt. Subject : | CONSUMER BEHAVIOR | Keyword: | ISOLATION COVID-19 PREFERENCES |
Description:
Being isolated in a certain period of time will affect the level of affection and level of cognition,
as well as behavior. Understanding of this becomes the reasons to conduct training in order to
predict the orientation of people consumption preferences after Covid19. The purpose of the
training is to provide understanding of the small and medium-sized business community the
preferences of the community after covid19 has passed, and prepare activities to get started their
business.
The method used in training is the online method, collecting data using a survey method using a
closed questionnaire to capture the direction of community preferences after covid19 has passed.
Questioners spread to the community at several research sites such as Jakarta, Makassar, Aceh,
Bandung. the training participants involved 220 respondents, consisting of, 50.7% women and
49.3% Male.
The results show that people preferences after the Pandemic announced focusing in 3 (three)
industrial sectors, which are, the Traveling Services Sector and Tourism Services (Pure
Services), the Culinary Services Sector prioritizing culinary favorites before the pandemic
(Hybrid service) and the Beauty Care services sector, and Health care (main service)
The implication of the findings shows that entrepreneurs are preparing their business activities
in 3 sectors which are traveling and tourism, culinary, and health care.
Date Create | : | 23/11/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Article-5_0576 | Collection ID | : | 5_0576 |
Source : Jurnal Abdimas
Relation Collection: Fakultas Ekonomi dan Bisnis
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2020 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/prediksi-orientasiperilaku-konsumen-pasca-pandemi-covid19-17358.html
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- UEU-Article-17358-5_0576.pdf - 862 KB
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