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UEU » Scientific Articles » Manajemen
Posted by [email protected] at 23/11/2020 10:41:48  •  564 Views


PREDIKSI ORIENTASI PERILAKU KONSUMEN PASCA PANDEMI COVID19

Created by :
Hasyim ( None )



SubjectPERILAKU KONSUMEN
Alt. Subject CONSUMER BEHAVIOR
KeywordISOLATION
COVID-19
PREFERENCES

Description:

Being isolated in a certain period of time will affect the level of affection and level of cognition, as well as behavior. Understanding of this becomes the reasons to conduct training in order to predict the orientation of people consumption preferences after Covid19. The purpose of the training is to provide understanding of the small and medium-sized business community the preferences of the community after covid19 has passed, and prepare activities to get started their business. The method used in training is the online method, collecting data using a survey method using a closed questionnaire to capture the direction of community preferences after covid19 has passed. Questioners spread to the community at several research sites such as Jakarta, Makassar, Aceh, Bandung. the training participants involved 220 respondents, consisting of, 50.7% women and 49.3% Male. The results show that people preferences after the Pandemic announced focusing in 3 (three) industrial sectors, which are, the Traveling Services Sector and Tourism Services (Pure Services), the Culinary Services Sector prioritizing culinary favorites before the pandemic (Hybrid service) and the Beauty Care services sector, and Health care (main service) The implication of the findings shows that entrepreneurs are preparing their business activities in 3 sectors which are traveling and tourism, culinary, and health care.

Date Create:23/11/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Article-5_0576
Collection ID:5_0576


Source :
Jurnal Abdimas

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/prediksi-orientasiperilaku-konsumen-pasca-pandemi-covid19-17358.html




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