IMPLEMENTATION OF CONCEPTS MANAGEMENT STRATEGY 7S MCKINSEY FOR START-UP BUSINESS: FRUIT COMBINING

Strategies are a critical element in organizational functioning, but whereas most organizations have good strategies, successful strategy implementation remains a major challenge. Despite the clear importance of this management area and the apparent problems associated with its execution it has, however, been substantially neglected by industries. The objective of the study is to determine the barriers to strategy execution in start-up business food combining focusing on vision barrier, leadership barrier, process barrier, and people s behavior barrier. The study constitutes the review of theoretical and empirical literature relevant to the subject. The key barrier to strategy execution was identified and discussed: including a vision barrier, leadership barrier, process, and resources barrier, and people barrier. The research was compiled from the theoretical, conceptual, and empirical review of the literature and a summary and conclusion were drawn. Translation of vision to clear objective and to align it to strategy remains a big challenge. Also leadership style, approach, and perceptions are critical to implementation in addition to the leader s role of communicating strategy to the employee. Failure to adopt the best approach with a given type of strategy and employing the best communication tactic implementation is likely to fail. Aligning process resources, structures, and programs in the implementation of the strategy are also critical to implementation failure to which a problem is likely to occur. Moreover, an individual s behaviors determine if the strategy will be implemented or not. Individuals must be assigned duties that motivate them otherwise they will not be committed to the organization s operations. The author recommends that specific studies be conducted on effective tools to measure and control performance to assist in overcoming barriers to strategy execution.

1.  UEU-Proceeding-20633-14_0029.pdf - 1866 KB

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