HOW THEORY OF PLANNED BEHAVIOR AND PERCEIVED RISK AFFECT ONLINE SHOPPING BEHAVIOR

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UEU » Journal » Teknik Industri
Posted by [email protected] at 07/07/2021 16:25:45 • 749 Views

HOW THEORY OF PLANNED BEHAVIOR AND PERCEIVED RISK AFFECT ONLINE SHOPPING BEHAVIOR

Bagaimana Teori Rencana Perilaku dan Risiko Perceived Mempengaruhi Perilaku Belanja Online

Created by :
Cicilia Sriliasta Bangun ( 0318037203 )
Tessa Handra

Subject:	PERILAKU BELANJA DARING
Alt. Subject :	BEHAVIOR ONLINE SHOPPING
Keyword:	Theory of planned behavior Perceived risk Intention to shop online Behavior to shop online

Description:

Research in the journal that we have made, namely the journal entitled How Theory of Planned Behavior And Perceived Risk Affect Online Shopping Behavior has several objectives to analyze the influence of attitudes and subjective norms as well as perceptions of behavior control and people s risk perceptions - people on online shopping intentions and the influence of people on online shopping behavior. two variables influence. First, there are exogenous variables in this study, including attitudes, subjective norms, perceptions of behavioral control, and perceptions of risk. then the second next variable is the endogenous variable, the endogenous variable itself is the intention of the people who shop online and the behavior of the people who shop online. Collecting data in the journal entitled How Theory of Planned Behavior And Perceived Risk Affect Online Shopping Behavior was carried out by distributing several questionnaires, and we distributed 100 questionnaires to several e-commerce users who were respondents. By using SEM PLS, the results of this research that have been carried out show that from the five hypotheses developed from the start, only two hypotheses influence online shopping behavior, and there is a subjective norm for online shopping intentions, as well as a perceived risk for purchase intentions.

Date Create	:	07/07/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_1638
Collection ID	:	11_1638

Source :
ATM, Vol 5, No. 2, July 2021

Relation Collection:
Fakultas Teknik

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/how-theory-of-planned-behavior-and-perceived-risk-affect-online-shopping-behavior-20658.html

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