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UEU » Journal » Magister Administrasi RS Posted by [email protected] at 13/10/2021 16:02:42 • 244 Views
HOSPITAL IMAGE AND SERVICE QUALITY ARE NOT ABLE TO PROVIDE PATIENT SATISFACTION AND LOYALTY EFFECTCreated by :
Luhur Sukamuljo ( 20160309059 ) Endang Ruswanti ; Mus Aida
Subject: | RUMAH SAKIT KUALITAS LAYANAN | Alt. Subject : | PATIENT LOYALTY | Keyword: | PASIEN KEPUASAN KESETIAAN |
Alt. Description
Patient loyalty to a hospital is the key to the development of the hospital. Satisfaction with perceived performance
and the presence of emotional ties based on patient experience gives rise to trust over a long period of time. The
ability of hospitals to provide quality services supported by a good hospital image will create patient satisfaction
and impact on patient loyalty. This study aims to provide empirical evidence of the influence of hospital image and
service quality on patient loyalty mediated by satisfaction. The research method used is quantitative methods with
the type of causality research. Data source is primary. Unit analysis of inpatient patients. Data analysis with path
analysis. The results showed that simultaneously the image of the hospital and the quality of service had a positive
and significant effect on patient loyalty with patient satisfaction as intervening. Partially, service quality has a
positive and significant effect on patient satisfaction, hospital image has no effect on patient satisfaction, patient
satisfaction and hospital image have positive and significant effect on patient loyalty, service quality has no effect
on patient loyalty, hospital image research findings do not affect patient satisfaction and service quality does not
affect patient loyalty.
Date Create | : | 13/10/2021 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Journal-11_1946 | Collection ID | : | 11_1946 |
Source : Journal of Multidisciplinary Academic Vol. 5, No. 4, 2021
Relation Collection: Fakultas Ilmu-Ilmu Kesehatan
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2021 Peprustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/hospital-image-and-service-quality-are-not-able-to-provide-patient-satisfaction-and-loyalty-effect-22110.html
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UEU-Journal-22110-11_1946.pdf - 618 KB
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