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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 28/10/2021 13:57:22 • 978 Views
PENGARUH DAYA TARIK, CITRA DESTINASI, ELECTRONIC WORD OF MOUTH DAN MOTIVASI WISATA TERHADAP MINAT BERKUNJUNG PADA OBJEK WISATA ALAM PEGUNUNGAN DI KAWASAN PUNCAK BOGORCreated by :
Lisa Setiawati ( 20170101004 )
| Subject: | DAYA TARIK
CITRA DESTINASI
MOTIVASI WISATA | | Alt. Subject : | ATTRACTION
DESTINATION IMAGE
TOURISM MOTIVATION | | Keyword: | daya tarik
citra destinasi
e-wom
motivasi wisata
minat berkunjung |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh wisatawan yang berkunjung ke objek wisata pegunungan dengan menggunakan daya tarik, citra destinasi, electronic word of mouth dan motivasi wisata. Karena banyaknya wisatawan yang berminat berkunjung ke objek wisata pegunungan. Penelitian ini merupakan deskriptif kuantitatif bentuk hubungan kausal. Populasi dalam penelitian ini berjumlah 115 responden yang diambil menggunakan rumus Hair. Teknik pengambilan sampel adalah non probability sampling dengan metode purposive sampling. Teknik pengumpulan data dilakukan dengan menyebar kuesioner secara online dan menganalisis data menggunakan regresi linear berganda. Hasil dari analisis regresi linear berganda diperoleh dengan menggunakan SPSS. Berdasarkan uji F daya tarik, citra destinasi,electronic word of mouth dan motivasi wisata berpengaruh secara bersama-sama terhadap minat berkunjung ke objek wisata pegunungan di Bogor. Secara uji t, daya tarik dan electronic word of mouth tidak berpengaruh terhadap minat berkunjung pada objek wisata pegunungan di Bogor dan citra destinasi dan motivasi wisata berpengaruh terhadap minat berkunjung pada objek wisata pegunungan di Bogor
| Contributor | : |
- Elistia, SE, MM
| | Date Create | : | 28/10/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170101004 | | Collection ID | : | 20170101004 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-daya-tarik-citra-destinasi-electronic-word-of-mouth-dan-motivasi-wisata-terhadap-minat-berkunjung-pada-objek-wisata-alam-pegunungan-di-kawasan-puncak-bogor-22319.html
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