COMMUNICATION EFFECTIVENESS OF DOCTORS AND PATIENTS, LOYALTY, WORD OF MOUTH, ON REPURCHASE INTENTIONS AT DISTRICT PUBLIC HOSPITAL TANGERANG, INDONESIA

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UEU » Journal » Magister Administrasi RS
Posted by [email protected] at 05/11/2021 15:36:55 • 837 Views

COMMUNICATION EFFECTIVENESS OF DOCTORS AND PATIENTS, LOYALTY, WORD OF MOUTH, ON REPURCHASE INTENTIONS AT DISTRICT PUBLIC HOSPITAL TANGERANG, INDONESIA

Efektivitas Komunikasi Dokter dan Pasien, Loyalitas, Word of Mouth, Terhadap Niat Pembelian Kembali di RSUD Tangerang, Indonesia

Created by :
Rini Handayani ( 20170309136 )
Endang Ruswanti, Mohamad Reza Hilmy, MF. Arrozi Adhikara

Subject:	KOMUNIKASI PEMASARAN PASIEN
Alt. Subject :	COMMUNICATION MARKETING PATIENT
Keyword:	Effective Communication Loyalty Word of Mouth Repurchase Intention

Description:

The dynamic state of society and the economy is sufficient, and the ease of access to information also influences patients� choice of health care providers. The delivery of information between patients has a strong influence on the determination of the choice of service facilities that provide health services, due to service satisfaction and loyalty felt by the patients themselves, which will lead to the desire or intention to choose and reuse services in the hospital. The purpose of this study is to examine the impact of effective communication, patient loyalty, Word of Mouth on the intention to return to the Tangerang District General Hospital. A total of 105 patients were included in this quantitative study. Structural Equation Modelling analysis tool with Path Analysis statistical test was used in this study. The results showed that the effective communication between doctor and patient has a significant positive effect on patient loyalty. The influence of Word of mouth has direct impact on the intention to visit the hospital. Without word of mouth, effective communication and patient loyalty towards the wish to return to the hospital are possible.

Date Create	:	05/11/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_2020
Collection ID	:	11_2020

Source :
Journal of Multidisciplinary Academic Vol. 5, No. 4, 2021

Relation Collection:
Fakultas Ilmu-ilmu Kesehatan

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/communication-effectiveness-of-doctors-and-patients-loyalty-word-of-mouth-on-repurchase-intentions-at-district-public-hospital-tangerang-indonesia-22410.html

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