RESEARCH ON PURCHASE INTENTION OF KAWAI COSMETIC IN INDONESIA：A SOCIAL MEDIA MARKET PERSPECTIVE

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UEU » Master Theses » Magister Manajemen
Posted by [email protected] at 06/01/2022 13:43:53 • 604 Views

RESEARCH ON PURCHASE INTENTION OF KAWAI COSMETIC IN INDONESIA：A SOCIAL MEDIA MARKET PERSPECTIVE

Created by :
Ikramina Larasati Hazrati Havidz ( 0319059302 )

Subject:	MINAT MEMBELI SOSIAL MEDIA PEMASARAN
Alt. Subject :	SMALL BUSINESS ONLINE PLATFORMS
Keyword:	KAWAI COSMETICS INDONESIA

Alt. Description

The rapid growing of social media platforms has bring to a new era for marketing. Social media is now the world trend in do advertising and so does Indonesia. By the presence of social media, it assist small business in minimizing the advertising budget but still has ability to get themselves closer to the market. A great interests to lead purchase intention under social media platforms has emerged along with the rise of online platforms. There are previous researcher has been done within different periods, sample, and method containing various results. It is necessary to do further study by researcher to bridge the gap exist in the previous study and satisfy three objectives appears under this study. First, to investigate and examine the relationship between customer engagement and social media platforms. Second, to investigate and examine the relationship between word-ofmouth and social media platforms. Third, to investigate and examine the relationship between social media platforms and purchase intention.

Date Create	:	06/01/2022
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Master-3_0001
Collection ID	:	3_0001

Source :
Wuhan University of Technology MBA Thesis, 2016

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/research-on-purchase-intention-of-kawai-cosmetic-in-indonesia65306a-social-media-market-perspective-22929.html

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