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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 25/03/2022 16:39:13 • 441 Views
HUBUNGAN MAGANG BAKTI BCA (CSR) DI MASA PANDEMIC COVID-19 DENGAN CORPORATE IMAGE
PT BANK CENTRAL ASIA,TBKCreated by :
ZAHRA AFDILLAH ( 20170502056 )
Subject: | MAGANG CITRA PERUSAHAAN BANK BCA | Alt. Subject : | INTERNSHIP CORPORATE IMAGE BANK BCA | Keyword: | Tanggung Jawab Sosial Citra Perushaan Bank BCA |
Description:
Penelitian ini menggunakan metode kuantitatif hasil penelitian ini dilakukan untuk mengetahui bagaimana hubungan Corporate Social Responsibility dan Corporate Image PT Bank Central Asia dimasa pandemic Covid-19, Populasi penelitian ini adalah peserta magang bakti yang telah mengikuti program magang bakti, atau yang sedang mengikutinya. Hasil dari penelitian ini Menunjukan hubungan variable CSR Magang Bakti (X) dengan variable Corporate Image (X) Memiliki hubungan sebesar 0.683. Hal ini berarti adanya hubungan yang kuat antara variable CSR Magang Bakti (X) Dengan Variable Corporate Image (Y) karena nilainya berada di 0.60-0.799 yang termasuk dalam kategori kuat pada pedoman intrepretasi koefesien korelasi (Sugiyono,2012:230-231). Hasil uji t hitung = 4.000 deangan nilai siginifikan 0.000<0.05, maka Ha diterima dan Ho ditolak, dengan demikian dapat di simpulkan bahwa adanya hubungan antara variable CSR magang bakti (X) dengan variable Corporate Image (Y) Khususnya untuk peserta magang bakti.
Contributor | : |
- Euis Heryati, S.Sos., MM, M.Ilkom.
| Date Create | : | 25/03/2022 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20170502056_1 | Collection ID | : | 20170502056_1 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/hubungan-magang-bakti-bca-csr-di-masa-pandemic-covid19-dengan-corporate-imagept-bank-central-asiatbk-24349.html
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