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UEU » Journal » Manajemen
Posted by [email protected] at 27/11/2022 19:24:39  •  176 Views


PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) DAN PERCEIVED VELUE TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA LAYANAN STREAMING NETFLIX

Created by :
Fikria Agista ( 20180101100 )
Jatmiko



SubjectPEMASARAN DI INTERNET
PEMBELIAN
LAYANAN STREAMING
Alt. Subject MARKETING ON THE INTERNET
PURCHASE
STREAMING SERVICES
KeywordElectronic Word Of Mouth(EWOM)
Perceived Value
Purchase Intention
Brand Image
Date Create:27/11/2022
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Journal-11_3451
Collection ID:11_3451


Source :
Journal Advancement Center for Finance and Accounting, Vol. 02, No. 03, November 2022

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-electronic-word-of-mouth-ewom-dan-perceived-velue-terhadap-purchase-intention-melalui-brand-image-sebagai-variabel-intervening-pada-layanan-streaming-netflix-26816.html




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[ Link of Contents]
  1. Journal Advancement Center for Finance and Accounting
    https://journal.jacfa.id/index.php/publish/article/view/27/25

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Brand , Brand Image , Electronic , Electronic Word Of Mouth(EWOM) , Image , Intention , Mouth(EWOM) , Of , Perceived , Perceived Value , Purchase , Purchase Intention , Value , Word



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