ANALISIS PENGARUH BRAND ENGAGEMENT DAN BRAND LOVE TERHADAP BRAND EQUITY DAN PURCHASE INTENTION HANDPHONE MEREK SAMSUNG

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UEU » Journal » Manajemen
Posted by [email protected] at 25/12/2022 11:30:46 • 183 Views

ANALISIS PENGARUH BRAND ENGAGEMENT DAN BRAND LOVE TERHADAP BRAND EQUITY DAN PURCHASE INTENTION HANDPHONE MEREK SAMSUNG

Created by :
Florenzia Extefani Esperansa Tanamal ( 20180101241 )
Diana Fajarwati (0314037602) ; Dwi Putranto Hadi (20170103137)

Subject:	MEREK LOYALITAS KONSUMEN PEMBELIAN
Alt. Subject :	BRAND CUSTOMER LOYALTY PURCHASE
Keyword:	Brand Engagement Brand Love Brand Equity Purchase

Date Create	:	25/12/2022
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_3560
Collection ID	:	11_3560

Source :
SIBATIK JOURNAL, Volume 1, No.12 (2022)

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-brand-engagement-dan-brand-love-terhadap-brand-equity-dan-purchase-intention-handphone-merek-samsung-27016.html

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