PENGARUH KARAKTERISTIK PENGGUNA MEDIA SOSIAL, E-WOM, KEPERCAYAAN DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA KERETA API PADA MASA PANDEMIK COVID-19

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UEU » Journal » Manajemen
Posted by [email protected] at 27/12/2022 19:30:40 • 165 Views

PENGARUH KARAKTERISTIK PENGGUNA MEDIA SOSIAL, E-WOM, KEPERCAYAAN DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA KERETA API PADA MASA PANDEMIK COVID-19

Created by :
Maziyah Fichri ( 20180101555 )
Rojuaniah

Subject:	MEDIA SOSIAL LOYALITAS MEREK PEMBELIAN
Alt. Subject :	SOCIAL MEDIA BRAND LOYALTY PURCHASE
Keyword:	Personal Characteristics Sosial Media Characteristics Information Characteristics e-WOM Trust Brand Awareness Brand Image Purchasing Decisions

Date Create	:	27/12/2022
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_3582
Collection ID	:	11_3582

Source :
Jurnal Ekonomi dan Bisnis, Vol. 11, No. 2, September 2022

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-karakteristik-pengguna-media-sosial-ewom-kepercayaan-dan-ekuitas-merek-terhadap-keputusan-pembelian-pengguna-kereta-api-pada-masa-pandemik-covid19-27038.html

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